What makes donors give?

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We're obsessed with answering that question.

That's why we help nonprofit organizations turn the web into a living laboratory to find the answers — and acquire more emails and convert more donors than they ever thought possible.

Conducting Nonprofit Research

Forensic Research

We conduct forensic research on the largest nonprofit organizations in the world to understand how they attract, inspire and cultivate relationships with donors online.Check out some of our recent studies:

Get More Resources

Library of Experiments

Every week, we publish new experiments to our Research Library. These experiments provide valuable insights as you optimize your own online fundraising.

Research Library

Explore the Library

Turning Research into Results

How images in an email affect clickthrough rate
130%
How additional friction from a verification screen affects revenue
176%
How removing a single click increased email acquisition by 113.3%
113%
How increasing the force of the value proposition in a two-step form increased conversion by 80.1%
80%
How direct language increased donor conversion by 104.6%
105%
How increasing the force of the value proposition increased revenue by 460%
443%
How personal email copy increased clickthrough rate by 109.2%
109%
How personalized copy and tone in an email appeal increased donations by 304.8%
305%
How a direct ask about planned giving increased clickthrough rate by 77.4%
77%
How ad creative produced a 129% increase in conversion rate
129%
How adding urgency to a repositioned call to action increased clickthrough rate by 87.7%
88%
How urgency and a repositioned call-to-action increased donations by 89.4%
89%
How refining the donation value proposition increased conversion by 553.3%
553%
How reducing the number of calls to action increased sharing by 230%
230%
How adding branding to a prospecting email increased clickthrough rate by 101%
102%
How a soft call-to-action performed with a social media audience
100%
How testing a new messaging approach led to a 87.2% increase in conversion rate
87%
How the right premium lifted conversion by 135.4%
135%
How ad creative failed to increase clickthrough rate -- but increased follow-on conversion rate by 90%
91%
How reducing the number of calls-to-action led to a 120% increase in engagement
120%
How qualifying questions were able to increase conversion rate by 89%
89%

Consulting with Innovative Nonprofits

  • Alliance Defending Freedom
  • CaringBridge
  • DTS
  • The Gideons International
  • Good of All
  • Harvest Ministries
  • The Heritage Foundation
  • Hillsdale College
  • Hoover Institution
  • Jews for Jesus

    See What Others Are Saying

    The NextAfter team has been an incredible partnership for us. On a personal level, they bring a great balance of character, chemistry, and competency to our team. We trust them and love working with them. From a business perspective, they are all about optimization and achieving results. They do what they say they are going to do. What more could you ask for in a partnership?
    Matt Schlientz

    Matt Schlientz

    Vice President for Marketing

    Hillsdale College

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    Why Should I Give to You?
    Turning Facebook Likes Into Donors (and Dollars)