NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.
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One of the greatest challenges of online fundraising is acquiring new donors. Even if you can target and identify your ideal audience well, very few “donate now” ads seem to produce significant results.
But over the past several years, we’ve tested and proven a new methodology for acquiring donors online using Facebook. And at the core, it relies on content marketing.
During this workshop, we’ll explore why traditional “donate now” advertising methods rarely work, and we’ll rely on research, testing, and case studies to equip you with a 4-step strategy to acquire new donors and revenue using Facebook.
Register for the Turning Facebook Likes Into Donors Virtual Workshop
Get a certification in Donor Acquisition when you attend the upcoming virtual workshop. Use the form below to register and reserve your spot.
Turning Facebook Likes Into Donors
Virtual Training & Certification Workshop
Join this one-day certification workshop to learn through testing, research, and case studies and equip yourself with a 4-step strategy to acquire new donors and revenue using Facebook.
Date: July 27th, 2021
Time: 10am – 4pm CST
Location: We'll connect over Zoom. Connection details will be provided after you register.
After the virtual workshop, you will..
Previous workshop attendees have said they enjoyed...
"The interactive portions helped a lot to alleviate the typical brain fog that happens in online seminars." - Gary Higgs, Youth Unlimited Edmonton
"The entire course was enjoyable. Brady and Nathan did a fantastic job sharing relevant examples, answering all our questions and even having a chance to look at our campaigns and donation pages." - Lourdes Perez de Lara, Aunt Leah's Place
"I love that every concept you discussed was based in a study. It was helpful to contextualize everything." - Heather Gracie, Creative Science
Workshop sessions include:
What makes these workshops unique is that every single idea you’ll hear has been tested and proven with major nonprofit organizations, and is backed up by data and research from our library of over 2,500 experiments.
By the end of the workshop, you’ll be equipped to write, design, launch, and optimize a Facebook ad campaign that leads to more donations and revenue for your organization. You’ll also receive a NextAfter Institute certification after completing the certification exam.