About the NextAfter Institute

The NextAfter Institute exists to equip nonprofit fundraisers and digital marketers with original research, evidence-backed resources, and data-driven training to help them better understand their donors and why they give so they can raise more money online to fund their life-changing work.  

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Get Certified in Email Fundraising Optimization Based on Tested and Proven Strategies

Email fundraising is one of the core disciplines essential for any online fundraising program. It’s the most personal and direct channel we have to reach our donors and potential donors in mass. But many email campaigns seem to forget an underlying fundraising principle: people give to people.

This 6-session virtual workshop will cover every aspect of an email fundraising campaign including sender names, subject lines, preview text, design, copywriting, calls-to-action, and landing pages.

During the workshop, we’ll explore how to make each element of your campaign personal and believable, and lead to greater opens, clicks, donations, and revenue.

Workshop sessions include:

  • The email envelope (senders and subject lines)
  • Writing and designing the email body
  • Crafting your email’s landing page

What makes these workshops unique is that every single idea you’ll hear has been tested and proven with major nonprofit organizations, and is backed up by data and research from our library of over 2,000 experiments.

By the end of the workshop, you’ll be equipped to write, design, launch, and optimize an email fundraising campaign that leads to more donations and revenue for your organization. You’ll also receive a workshop binder with notes to take home, and a NextAfter certification seal after completing the certification exam.

Email Fundraising Optimization

Virtual Certification & Training Workshop

Join this one-day virtual certification workshop to learn tested and proven strategies to write, design, launch, and optimize email fundraising campaigns that lead to more donations and revenue for your organization.

Date: Wednesday, March 25th, 2020

Time: 8:30am to 4:30pm EST

Location: Online

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After the workshop, you will..

  • Know how to craft subject lines that lead to more donations, not just opens
  • Be able to write and design emails that are personal and believable
  • Receive a NextAfter Institute certification in Email Fundraising Optimization

Register for the Upcoming Virtual Workshop

Get certified in Email Fundraising  Optimization when you attend the upcoming workshop. 

Previous workshop attendees have said they enjoyed...

"All of the presenters were extremely articulate and clear. They made things fun and used real-life examples to make it practical."

It is a great opportunity to learn from real-time examples and data-driven learnings. I discovered important take-aways, that even after 10 years of experience in the field, made me re-consider some of my own assumptions."

Some Organizations We've Trained