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19 Pitfalls to Avoid on Your Main Donation Page

Most fundraisers assume that someone visiting their main donation page has already decided to give. And to an extent, they are right! Few visitors accidently land on your main donation page – they often have to click through at least one other page to find it.

So then why do our main donation pages suffer from such low conversion rates? How is it that well-intending people arrive, and then leave without donating?  

Is it something we are saying? Or something we are not saying?  

A deep analysis of 300+ donation page experiments has revealed 19 areas that can significantly hurt your donor conversion rates and revenue on your main donation page if overlooked and unadjusted.  

In a live webinar on Tuesday, April 24th at 1pm CT, Jon Powell will show you how to adjust each of these 19 key areas of your main donation page so you can ensure the greatest possible generosity from those considering giving to your organization.

Reserve Your Spot for the Free Webinar

Learn these data-driven, tested, and proven strategies to increase revenue on your main donation page by reserving your spot for the free webinar using the form below.

Featured Speakers

Courtney Gaines
Senior Director of Optimization

Jon Powell
Senior Director of Research & Education

Reserve Your Spot for the Webinar

Date:   Tuesday, April 24,  2018
Time: 11am PT | 1pm CT | 2pm ET