About NextAfter
NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.
© 2025 NextAfter. All Rights Reserved.
5810 Tennyson Parkway, Suite 102, Plano, TX 75024
hello@nextafter.com
As the calendar turns toward year-end, nonprofit organizations enter a pivotal period where possibility meets urgency. Many nonprofits launch their year-end campaigns as early as mid-November or on Giving Tuesday. During this brief but crucial period, organizations typically secure 20% to 50% of their yearly revenue, even as donor inboxes
overflow with competing requests.
Standing out amidst the year-end chorus requires more than just asking; it demands creativity, experimentation, and actionable insight. That’s why this research report brings together field-tested strategies and real-world benchmarks, designed to help you forge deeper connections with donors and achieve standout results when it matters most.
Inside This Report
• Discover how web traffic, conversions, donor generosity, and overall revenue surge in December—and how timing- can shape your outcomes.
• See why Giving Tuesday lights up engagement, but why the final week of the year is when the highest stakes revenue arrives.
• Explore why every organization benefits from a tailored approach, built on testing, learning, and adapting—there’s no universal playbook.
This report is your roadmap to year-end fundraising success, organized into two focused sections that deliver both essential benchmarks and breakthrough strategies. Part I examines benchmark data from 25 digital-first organizations, revealing fundraising performance across key dates in the 2024 year-end season. This section provides the context to forecast results and prioritize efforts where they’ll have the highest impact
.
Part II equips you with proven A/B-tested strategies. These practical ideas can help elevate campaigns, inspire donors, and capture new momentum for your mission. We hope you’ll use these findings to break through the noise, experiment bravely, and achieve new heights for your organization
Fill out the form below to get your free copy of our 2025 Cut Through The Clutter Year-End Report!
