Grow Your Online Fundraising Revenue with 3 Essential Metrics

Discover the 3 metrics that impact revenue and show you where to optimize next

About NextAfter   

About NextAfter NextAfter is a fundraising research lab and consultancy NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.

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There are 3 metrics that define online fundraising success: web traffic, donation conversion rate, and average gift size.

Each one of these metrics has a direct impact on online revenue. If you increase one, your revenue increases. And if you increase 2 or 3 simultaneously, you’ll increase revenue exponentially.

Analyzing the 3 Key Metrics of 155 Organizations

155 organizations sent in their 3 key metrics to help give us a glimpse at how nonprofits are performing in these key areas of online fundraising.

The results are outlined for you in the free research report, 3 Essential Metrics for Online Fundraising Success. In the report, you’ll discover:

  • The top channels for driving online revenue
  • The top channels for engaging donors online
  • 3 practical ways to optimize each essential metric
  • How your online fundraising compares to other organizations   by traffic size and vertical

Discover where to start optimizing with this free report

See how your online fundraising compares to 155 other organizations and learn practical strategies to optimize each of the 3 essential metrics when you download the free report using the form below.

What fundraisers say about NextAfter research:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

 other fundraisers have also downloaded and trust NextAfter research studies.