Acquire more new donors for less with this 4-step framework 

Don't waste time & resources -- say goodbye to guesswork and hello to new donors with this free research-based PDF.

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2023 NextAfter. All Rights Reserved.   

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Many fundraisers try to run advertising that points straight to a donation page, but this approach to acquisition usually yields next-to-no donations and a miserable ROI. 

But new donors are the lifeblood of online fundraising. So you can't afford to ignore paid acquisition altogether. And you shouldn't. The problem isn't the channel, it's the strategy.

But now you can stop burning through your budget and get the 4-step acquisition playbook proven by our research and testing to be the best and most cost-effective way to find new donors online. Inside this free PDF, you'll find:

  • A proven 4-step "instant donation" model that helps you recover the cost of paid acquisition!
  • Why advertising your donation page is a waste of time and budget — and what to do instead!
  • A "content offer" framework and how to leverage value & relevance to make yours irresistible!
  • A little-known way to get more new donations — without promoting a donation page!
  • Lots more!

Get your free PDF below and start earning more new donors, for less, today 

What fundraisers say about NextAfter research:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

 other fundraisers have also downloaded and trust NextAfter research studies.



 other fundraisers have also downloaded and trust NextAfter research studies.