Learn Proven Strategies to Acquire New Donors Online

Get the proven 4-step model to acquire more online donors

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2022 NextAfter. All Rights Reserved.   

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Many fundraisers try to run advertising that points straight to a donation page, but most of these campaigns deliver zero donations. 

Unfortunately, there is no all-encompassing secret formula for acquiring new donors online. However, through A/B testing and experimentation, we have discovered some fundamental principles about what works – and doesn’t work – to attract more donors. 

This ebook will equip you with the strategies to turn online channels into one of your most reliable and sustainable sources of new donors. 

You'll be equipped with an online donor acquisition model that will help you to create an effective content offer, design email acquisition & instant landing and donation pages that acquire more email addresses, leverage new channels to reach new audiences, and ultimately get more potential donors for your cause.

What you'll get in the free online donor acquisition ebook

There are 4 key ingredients that you need in order to acquire donors effectively online:

  • A free email acquisition offer (like an eBook) 
  • A landing page to download the offer 
  • Advertising (or another traffic source) to get people to your offer page
  • An instant donation page to convert subscribers into new donors

Get your free copy of 4 Proven Steps to Acquire New Donors Online

Get the data-driven, tested, and proven training you need to acquire more donors by requesting the free ebook using the form below.

What fundraisers say about NextAfter research:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

 other fundraisers have also downloaded and trust NextAfter research studies.