Jon Powell

Senior Director of Research and Education

As Senior Director of Research and Education, Jon is wholly focused on taking everything the NextAfter team is learning and transforming it into insightful, practical and immediately actionable advice for marketers and fundraisers, regardless of their organization size.

Jon knows firsthand the challenges marketers face: he has experience building an entire digital marketing department from scratch as Director of Digital Marketing at B+B SmartWorx and has more than eight years of hands-on marketing optimization experience gained through managing hundreds of A/B and multivariate tests at the MECLABS Institute.

In addition, Jon has already conducted multiple in-depth meta-analyses of the thousands of case studies that are held in the research library of MECLABS Institute, one of the largest independent databases of experiments for marketing and sales in the world.

Finally, he is no stranger to public speaking. He has previously spoken about messaging, value proposition and email optimization at events like Dreamforce, the DMA Annual Conference and Exhibition as well as MarketingSherpa summits. In both 2013 and 2014, attendees gave him the highest rating of 100+ speakers at Salesforce Connections (formerly known as ExactTarget Connections), one of the nation’s most important digital-marketing events.