Before joining NextAfter, Justin Beasley served for over 15 years at a large, multifaceted nonprofit where he oversaw their web team. Originally a programmer by trade, Justin became a “marketer by necessity” – taking on all aspects of the digital lifecycle including strategy, copywriting, user experience design, optimization, and data analysis.
Justin is passionate about using technology to make a positive impact on people’s lives, and he loves to challenge the status quo. In between exploring client data and writing code, he enjoys sharing engineering concepts like optimization and problem-solving with the non-tech crowd—which is what drew him to the world of optimization.
A profound aficionado of the Oxford comma and em-dashes, as well as any opportunity to learn something new (including a good Wikipedia rabbit trail), Justin will gladly Google that for you if you can’t find it on your own.
Justin relocated from Southern California to Frisco, Texas with his wife and daughter, and son—and recently welcomed another son, an official native Texan.