As the Director of Paid Media for NextAfter, Rich is responsible for leading targeted traffic acquisition, KPI optimization, channel optimization, and exploration and maximizing the effectiveness of digital fundraising programs and client results.
Rich has worked in search engine marketing since 2007, when he began as a keyword analyst. Since that time, he has managed both accounts and personnel across paid search, SEO, web design, CRO, data analytics, and social.
Rich loves spending time with his wife Melissa and three rambunctious kiddos Brady, Delaney & Emmy when not crunching numbers. They enjoy anything adventurous, working in the yard and contributing to community events as a family.