Sam Waller

Sam Waller is a results-driven media strategist with over a decade of experience across ecommerce, digital marketing, and nonprofit fundraising. With a background in high-performing direct response campaigns, Sam brings the rigor of ecommerce optimization to the nonprofit space—blending creativity, constant testing, and performance-focused media buying to drive growth. Whether scaling Meta ad programs or rethinking donor journeys, they are always learning, questioning assumptions, and pushing for what actually works—not what’s always been done.