Get Unique Insights into Human Behavior 

You can leverage behavioral economic principles to move people to action and raise more money.

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

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Introducing the definitive guide that bridges the gap between the theoretical world of behavioral economics and the pressing needs of nonprofit fundraising. Discover 32 behavioral concepts, each unpacked with clarity and backed by real-world examples and experiments, tailor-made for the nonprofit landscape.

What's Included:

  • Deep Insights into Human Behavior: Learn the underlying principles of behavioral economics that directly impact your donor's decisions.
  • Real-World Application: Understand how to tactically implement these concepts in your fundraising strategy with actionable insights.
  • 32 Powerful Concepts: From the endowment effect to loss aversion, we cover the most influential behavioral concepts pertinent to nonprofit fundraising.
  • Impactful Experiments: Get inspired by real-world examples and experiments that paint a clear picture of each concept's potential and impact.

Get your free copy of The Behavioral Economics Nonrofit Playbook

Get the data-driven, tested, and proven research you need to acquire more donors by requesting the free ebook using the form below.

What fundraisers say about NextAfter research:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

 other fundraisers have also downloaded and trust NextAfter research studies.