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Designing a Great Peer-to-Peer Campaign with Alexandra Ryan from Movember – The Generosity Freakshow

Published by Brady Josephson

Since 2003 Movember has funded more than 1,250 men’s health projects around the world with funds mostly raised through a month-long peer-to-peer focused campaign. But how do you create a great campaign? Or how do you make changes to an already good one to make it great? We discuss these questions and more with Alexandra Ryan — Global Lead of Fundraising Products for Movember — and dig into what she and her team did specifically with ‘Move’ and their award-winning work in 2018.

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Designing a Great Peer-to-Peer Campaign with Alexandra Ryan from Movember

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Brady Josephson

Brady is a charity nerd. He's an adjunct professor, fundraising writer, speaker, and podcast host and a huge Liverpool FC fan (#YNWA). At NextAfter, he oversees training and research to help nonprofits raise more money online to fund their life-changing work.