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Director of Digital Fundraising and Engagement at World Food Program USA, Dan Reed joined us at last year’s 2018 NIO summit for a special edition of Optimization Insider.

On this episode, he talked about his award-winning campaign. Listen to Dan Reed as he discusses the importance of attacking donor retention and the strategy they used to be successful.

Watch the full episode below. Or, you can check out all of the NIO Summit sessions for free.

About the author:

Allan Torres

Allan is the Marketing and Optimization Intern for NextAfter. He assists with marketing content creation and distribution. He is also a passionate Madridista (Real Madrid fan.) #HALAMADRID