Be the first to learn new donor cultivation insights from this analysis of 200 nonprofits when you reserve your spot for this free webinarLearn More »

Michelle Hurtado leads the Ad Grants program at Google, which offers $10,000 per month in free advertising to nonprofits around the world. From starting her career supporting nonprofit communication strategies to diving into digital marketing for over twelve years, she’s grateful to bring interests together and serve nonprofits through Ad Grants.  She resides in California with her husband and three children and holds degrees from Duke University and Wharton.

At the 2018 NIO Summit, Michelle Hurtado joined us all the way from Google where she leads the Ad Grants program. Michelle introduced the Ad Grant program and gave 8 key tips to understanding and getting the most out of the program. Below is a preview of her session but you can view the entire session along with all of the 2018 speaker sessions here.

About the author:

Allan Torres

Allan Torres

Allan is the Associate Marketing Specialist for NextAfter. He assists with marketing content creation and distribution. He is also a passionate Madridista (Real Madrid fan.) #HALAMADRID


Be the first to learn new donor cultivation insights from this analysis of 200 nonprofits when you reserve your spot for this free webinarLearn More »

Josh McQueen is the founder of McQueen, Mackin & Associates and the author of “Building Brand Trust: Discovering the Insights Behind Great Brands.” He served as the Executive Vice President and Director of Research and Planning Worldwide for the world’s 3rd largest agency Leo Burnett, and later started his own market research and consulting firm to apply his knowledge in the nonprofit world.

At the 2018 NIO Summit, Josh discussed generational giving patterns and chasing the ever-elusive millennial donor. Below is a snippet from his presentation but you can view all of last year’s sessions in their entirety here.

About the author:

Allan Torres

Allan Torres

Allan is the Associate Marketing Specialist for NextAfter. He assists with marketing content creation and distribution. He is also a passionate Madridista (Real Madrid fan.) #HALAMADRID


Be the first to learn new donor cultivation insights from this analysis of 200 nonprofits when you reserve your spot for this free webinarLearn More »

Director of Digital Fundraising and Engagement at World Food Program USA, Dan Reed joined us at last year’s 2018 NIO summit for a special edition of Optimization Insider.

On this episode, he talked about his award-winning campaign. Listen to Dan Reed as he discusses the importance of attacking donor retention and the strategy they used to be successful.

Watch the full episode below. Or, you can check out all of the NIO Summit sessions for free.

About the author:

Allan Torres

Allan Torres

Allan is the Associate Marketing Specialist for NextAfter. He assists with marketing content creation and distribution. He is also a passionate Madridista (Real Madrid fan.) #HALAMADRID