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Josh McQueen is the founder of McQueen, Mackin & Associates and the author of “Building Brand Trust: Discovering the Insights Behind Great Brands.” He served as the Executive Vice President and Director of Research and Planning Worldwide for the world’s 3rd largest agency Leo Burnett, and later started his own market research and consulting firm to apply his knowledge in the nonprofit world.

At the 2018 NIO Summit, Josh discussed generational giving patterns and chasing the ever-elusive millennial donor. Below is a snippet from his presentation but you can view all of last year’s sessions in their entirety here.

About the author:

Allan Torres

Allan is the Marketing and Optimization Intern for NextAfter. He assists with marketing content creation and distribution. He is also a passionate Madridista (Real Madrid fan.) #HALAMADRID


Register now for the free webinar on Email Subject Lines 5 Ways to Get More Opens and DonationsRegister »

Director of Digital Fundraising and Engagement at World Food Program USA, Dan Reed joined us at last year’s 2018 NIO summit for a special edition of Optimization Insider.

On this episode, he talked about his award-winning campaign. Listen to Dan Reed as he discusses the importance of attacking donor retention and the strategy they used to be successful.

Watch the full episode below. Or, you can check out all of the NIO Summit sessions for free.

About the author:

Allan Torres

Allan is the Marketing and Optimization Intern for NextAfter. He assists with marketing content creation and distribution. He is also a passionate Madridista (Real Madrid fan.) #HALAMADRID