Learn how to set up and conduct an A/B test in your online fundraising during the upcoming live webinar »Learn More »

When It Comes to Online Fundraising, Where Do I Start? – The Generosity Freakshow Podcast

Published by Brady Josephson

If you want to grow fundraising — particularly online fundraising — where do I start? It’s one of the most commonly asked questions we get from webinars, emails, and workshops so we thought we’d chat about it. In this episode, you’ll hear Nathan Hill, Optimization Evangelist, and Brady Josephson, VP of Innovation & Optimization, discuss a framework on how to think about online fundraising, give some tips to help grow traffic, improve conversion rates, and increase average gift and discuss the value of the value proposition. They weave in their own experiences as well as research and experiments done by NextAfter. Hope you like it!

Links & Resources

When It Comes to Online Fundraising, Where Do I Start?

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Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


Learn how to set up and conduct an A/B test in your online fundraising during the upcoming live webinar »Learn More »

Optimizing Annual Giving with Quentin Fincaryk from Trinity Western University – The Generosity Freakshow Podcast

Published by Brady Josephson

Working for a nonprofit often means you have to do more with less. That’s one of many topics covered in this discussion around annual giving, optimization, and culture building with someone working in the trenches at a university, Quentin Fincaryk.

Links & Resources:

Links & Resources:

  • Virtuous: https://www.virtuouscrm.com/
  • Email Fundraising Optimization Course: https://www.nextafter.com/email

Optimizing Annual Giving with Quentin Fincaryk from Trinity Western University

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Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

 

About the author:

Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


Learn how to set up and conduct an A/B test in your online fundraising during the upcoming live webinar »Learn More »

Marketing Automation & Personalization with Gabe Cooper from Virtuous – The Generosity Freakshow

Published by Brady Josephson

How can you communicate in a real, personal way with hundreds and thousands of people? Why is that important? What does it mean for nonprofits and philanthropy? That’s the focus of today’s episode with Gabe Cooper — founder and President of Virtuous.

Links & Resources:

  • Virtuous: https://www.virtuouscrm.com/
  • Email Fundraising Optimization Course: https://www.nextafter.com/email

Marketing Automation & Personalization with Gabe Cooper from Virtuous

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Listen to this episode, past episodes and get all future ones by following/subscribing on:

Feedback? Ideas? Get in Touch.

Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


Learn how to set up and conduct an A/B test in your online fundraising during the upcoming live webinar »Learn More »

Generational Giving Patterns with Josh McQueen, Author of Building Brand Trust LIVE from NIO Summit – The Generosity Freakshow Podcasat

Published by Brady Josephson

Why do people give? And how is the motivation to give different from generation to generation? That’s the focus of Josh McQueen’s research, The Giving Heart Across Generations, and what is discussed in this episode which was recorded live at the 2018 Nonprofit Innovation and Optimization Summit.

Links & Resources:

Generational Giving Patterns with Josh McQueen, Author of Building Brand Trust LIVE from NIO Summit

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Feedback? Ideas? Get in Touch.

Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


Learn how to set up and conduct an A/B test in your online fundraising during the upcoming live webinar »Learn More »

How Software Helps Nonprofits — and much, much more — with Tim Sarrantonio from Neon One – The Generosity Freakshow Podcast

Published by Brady Josephson

If you like to listen to liberal arts grads talk about technology, you’re going to love this episode. Tim Sarrantonio from the Neon One team — on a mission to become the most comprehensive and authentic technology ecosystem for nonprofits — discusses integrations, API’s, data hygiene, good old fashioned fundraising, and more in this wide-ranging chat.

Links & Resources:

How Software Helps Nonprofits — and much, much more — with Tim Sarrantonio from Neon One

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Feedback? Ideas? Get in Touch.

Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


Learn how to set up and conduct an A/B test in your online fundraising during the upcoming live webinar »Learn More »

Impact Investing, Philanthropy, and Clean Money with Joel Solomon, Partner at Renewal Funds – The Generosity Freakshow Podcast

Published by Brady Josephson

Money. That’s the central theme of this episode with Joel Solomon — author of The Clean Money Revolution and Founding Partner at Renewal Funds (a mission venture capital firm) — discussing his experience in politics, business, investing, philanthropy, and even listening to orca’s… for real.

Links & Resources

  • Renewal Funds: http://www.renewalfunds.com/
  • Joel & The Clean Money Revolution: https://www.joelsolomon.org/the-book/

Impact Investing, Philanthropy, and Clean Money with Joel Solomon, Partner at Renewal Funds

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Feedback? Ideas? Get in Touch.

Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


Learn how to set up and conduct an A/B test in your online fundraising during the upcoming live webinar »Learn More »

Healthy People = Healthy Organizations with Mike Doehla, Founder of Stronger U – The Generosity Freakshow Podcast

Published by Brady Josephson

If we want to optimize and improve philanthropy, we need to optimize and improve… people. That’s the focus of this episode with Mike Doehla, founder of Stronger U (an online nutrition solution that has helped people lose over 200,000 pounds) who talks about his entrepreneurial journey, how he has incorporated philanthropy into their culture, how healthy people lead to healthy organizations and more.

Links & Resources:

Healthy People = Healthy Organizations with Mike Doehla, Founder of Stronger U – The Generosity Freakshow Podcast

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Listen to this episode, past episodes and get all future ones by following/subscribing on:

Feedback? Ideas? Get in Touch.

Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


Learn how to set up and conduct an A/B test in your online fundraising during the upcoming live webinar »Learn More »

Data Science and The State of Modern Philanthropy with Page Piccinini and Ben Cipollini from Classy – The Generosity Freakshow Podcast

Published by Brady Josephson

What is data science? What does a data scientist even do? And how can data science be used to grow philanthropy? That’s the focus of this episode with Page Piccinini and Ben Cipollini, data scientists at Classy — one of North America’s leading online giving platforms.

Resources & Links:

  • Classy Blog: https://www.classy.org/blog/
  • State of Modern Philanthropy: https://go.classy.org/reports/the-state-of-modern-philanthropy
  • NIO Summit: https://www.niosummit.com/
  • Fundraising Training: https://www.nextafter.com/training/

Data Science and The State of Modern Philanthropy with Page Piccinini and Ben Cipollini from Classy

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Listen to this episode, past episodes and get all future ones by following/subscribing on:

Feedback? Ideas? Get in Touch.

Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


Learn how to set up and conduct an A/B test in your online fundraising during the upcoming live webinar »Learn More »

The Power of Search & Great Content with Jamie Blomquist (Google) and Andy Crestodina (Orbit Media) – The Generosity Freakshow Podcast

Published by Brady Josephson

How can you get more people visiting your site and engaging with the content you’re creating? Questions we asked Jamie Blomquist, who knows a thing or two about Google (she works there), and Andy Crestodina, who wrote a book on content marketing, at the Nonprofit Innovation and Optimization Summit back in September 2018.

Resources & Links:

The Power of Search & Great Content with Jamie Blomquist (Google) and Andy Crestodina (Orbit Media)

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Listen to this episode, past episodes and get all future ones by following/subscribing on:

Feedback? Ideas? Get in Touch.

Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

Join us in Denver and hear more great speakers like Andy and Jamie

The Nonprofit Innovation & Optimization Summit is the premier conference for nonprofit marketers and fundraisers looking to grow their online fundraising.

About the author:

Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


Learn how to set up and conduct an A/B test in your online fundraising during the upcoming live webinar »Learn More »

Marketing, Branding, and True Generosity with Lisa Bowman from United Way Worldwide

Published by Nathan Hill

Branding is talked about so much in the marketing and fundraising, but often without any clarity or real understanding of the impact it can have on an organization. In this episode with Lisa Bowman, Chief Marketing Officer for United Way Worldwide, she shares how powerful an effective brand can be for growing fundraising. Plus, she’ll give a few tips and insights on how to create an effective brand.

Stick around till the end to hear Lisa share her thoughts on what true generosity is, and how we can grow generosity above and beyond simply making donations.

Links & Resources:

Marketing, Branding, and True Generosity with Lisa Bowman from United Way Worldwide

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Listen to this episode, past episodes and get all future ones by following/subscribing on:

Feedback? Ideas? Get in Touch.

Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

Nathan Hill

Nathan is the Optimization Evangelist for NextAfter. He spends every day working to help nonprofit organizations discover how testing and optimization can transform their marketing and fundraising, leading to greater impact and organizational growth. He is also a giant Star Wars nerd.