All the year-end online fundraising resources — webinars, eBooks and more — in one place.Access the Year-End Resources »

Doug White, Author of Wounded Charity, on Fundraising Ethics, Media Coverage, and Generosity – The Generosity Freakshow

Published by Brady Josephson

Doug White — an author, teacher, advisor to nonprofit organizations and philanthropists — joins to discuss his new book Wounded Charity among other things. Doug shares how organizations should respond to a crisis as well as how the media covers, creates, or convolutes a crisis before sharing more broadly on giving, philanthropy, and generosity.

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Doug White, Author of Wounded Charity, on Fundraising Ethics, Media Coverage, and Generosity

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


All the year-end online fundraising resources — webinars, eBooks and more — in one place.Access the Year-End Resources »

Marta Serra-Garcia, Behavioral Economist and Professor at UCSD, on Pledging Research – The Generosity Freakshow

Published by Brady Josephson

Pledging has been used in fundraising for years but does it work? How could it be improved? Used for online gifts? Marta Serra-Garcia — a behavioral economist and an Assistant Professor of Economics & Strategic Management at the University of California San Diego — joins to discuss some new research covering the subject of pledging before discussing upcoming research and how generosity can be optimized.

Links & Resources

Marta Serra-Garcia, Behavioral Economist and Professor at UCSD, on Pledging Research

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About the author:

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


All the year-end online fundraising resources — webinars, eBooks and more — in one place.Access the Year-End Resources »

Designing a Great Peer-to-Peer Campaign with Alexandra Ryan from Movember – The Generosity Freakshow

Published by Brady Josephson

Since 2003 Movember has funded more than 1,250 men’s health projects around the world with funds mostly raised through a month-long peer-to-peer focused campaign. But how do you create a great campaign? Or how do you make changes to an already good one to make it great? We discuss these questions and more with Alexandra Ryan — Global Lead of Fundraising Products for Movember — and dig into what she and her team did specifically with ‘Move’ and their award-winning work in 2018.

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Designing a Great Peer-to-Peer Campaign with Alexandra Ryan from Movember

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About the author:

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


All the year-end online fundraising resources — webinars, eBooks and more — in one place.Access the Year-End Resources »

Brady Josephson, from the NextAfter Institute, on Cultivation, Donation Pages, and Training – The Generosity Freakshow

Published by Brady Josephson

Your usual host, Brady Josephson, hops on the other side of the mic to share about new research studying 204 donation pages and another one looking at 2,589 nonprofit emails as well as the launch of the NextAfter Institute for Online Fundraising.

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Brady Josephson, from the NextAfter Institute, on Cultivation, Donation Pages, and Training

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About the author:

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


All the year-end online fundraising resources — webinars, eBooks and more — in one place.Access the Year-End Resources »

Nick Ellinger from DonorVoice and The Agitator on The Power of Listening – The Generosity Freakshow

Published by Brady Josephson

If want to grow giving, shouldn’t we better understand the reasons why people do, or do not, give? Or why they choose to give again and over time? Nick Ellinger, VP of Marketing Strategy at DonorVoice, Editor at The Agitator, and author of The New Nonprofit, shares from his work and research on how we can listen to donors and what to listen for to increase engagement and ultimately grow giving.

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Nick Ellinger from DonorVoice and The Agitator on The Power of Listening

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About the author:

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


All the year-end online fundraising resources — webinars, eBooks and more — in one place.Access the Year-End Resources »

Carl Tsukahara, Chief Marketing Officer at Optimizely, on What’s Next in the World of Optimization – The Generosity Freakshow

Published by Brady Josephson

What is ‘optimization’, how are organizations using it successfully, and where is it headed? All questions discussed in this episode with Carl Tsukahara, Chief Marketing Officer at Optimizely — the world’s leading experimentation platform.

Links & Resources

  • Optimizely: https://www.optimizely.com/
  • A/B Test Sample Size Calculator: https://www.optimizely.com/sample-size-calculator/

Carl Tsukahara, Chief Marketing Officer at Optimizely, on What’s Next in the World of Optimization

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About the author:

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


All the year-end online fundraising resources — webinars, eBooks and more — in one place.Access the Year-End Resources »

Drew Seman from Cro Metrics on Sierra Club Testing & Optimization – The Generosity Freakshow

Published by Brady Josephson

In this episode, Drew Seman, now Director of Product Management at Cro Metrics (a website optimization consulting firm), shares from his experience running digital fundraising, advertising, and website optimization at Sierra Club. Drew talks about the culture of testing, walks through some of their experiments, and discusses what’s holding nonprofits back when it comes to testing.

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Drew Seman from Cro Metrics on Sierra Club’s Testing & Optimization

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Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


All the year-end online fundraising resources — webinars, eBooks and more — in one place.Access the Year-End Resources »

Nathan Chappell from Futurus Group on Artificial Intelligence – The Generosity Freakshow

Published by Brady Josephson

What the heck is AI, really, and what role can it play in helping grow, improve, and optimize giving? Nathan Chapell, President of Futurus Group, shares his answers from his vast experience in business, philanthropy, and tech.

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Nathan Chappell from Futurus Group on Artificial Intelligence

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About the author:

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


All the year-end online fundraising resources — webinars, eBooks and more — in one place.Access the Year-End Resources »

Maximizing Happiness with Michael Norton from Harvard Business School and Co-Author of Happy Money

Published by Brady Josephson

How can you use money to maximize your happiness? What role does charitable giving play? And how can we make donors even happier when they give? All discussed in this episode with Michael Norton, a professor at Harvard University and co-author of ‘Happy Money’.

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Maximizing Happiness with Michael Norton from Harvard Business School and Co-Author of Happy Money

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About the author:

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


All the year-end online fundraising resources — webinars, eBooks and more — in one place.Access the Year-End Resources »

How Data and a Product Mindset Can Grow Giving with Emily Dalton from Omatic Software – The Generosity Freakshow Podcast

Published by Brady Josephson

Of course, data is important in today’s world but how do you get clean data? How do you use it and not drown in it? And what mistakes should you avoid? Emily Dalton, VP of Product Management at Omatic Software, discusses these questions before sharing from her career as a product manager on what a product manager does, why the ‘product mindset’ is useful, and how it can be used by nonprofits.

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How Data and a Product Mindset Can Grow Giving with Emily Dalton from Omatic Software

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About the author:

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA