New Free Research! The State of Nonprofit Donation Pages study looks at the online giving experience of 203 nonprofit organizations.Learn More »

Carl Tsukahara, Chief Marketing Officer at Optimizely, on What’s Next in the World of Optimization – The Generosity Freakshow

Published by Brady Josephson

What is ‘optimization’, how are organizations using it successfully, and where is it headed? All questions discussed in this episode with Carl Tsukahara, Chief Marketing Officer at Optimizely — the world’s leading experimentation platform.

Links & Resources

  • Optimizely: https://www.optimizely.com/
  • A/B Test Sample Size Calculator: https://www.optimizely.com/sample-size-calculator/

Carl Tsukahara, Chief Marketing Officer at Optimizely, on What’s Next in the World of Optimization

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


New Free Research! The State of Nonprofit Donation Pages study looks at the online giving experience of 203 nonprofit organizations.Learn More »

Drew Seman from Cro Metrics on Sierra Club Testing & Optimization – The Generosity Freakshow

Published by Brady Josephson

In this episode, Drew Seman, now Director of Product Management at Cro Metrics (a website optimization consulting firm), shares from his experience running digital fundraising, advertising, and website optimization at Sierra Club. Drew talks about the culture of testing, walks through some of their experiments, and discusses what’s holding nonprofits back when it comes to testing.

Links & Resources

Drew Seman from Cro Metrics on Sierra Club’s Testing & Optimization

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Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


New Free Research! The State of Nonprofit Donation Pages study looks at the online giving experience of 203 nonprofit organizations.Learn More »

Nathan Chappell from Futurus Group on Artificial Intelligence – The Generosity Freakshow

Published by Brady Josephson

What the heck is AI, really, and what role can it play in helping grow, improve, and optimize giving? Nathan Chapell, President of Futurus Group, shares his answers from his vast experience in business, philanthropy, and tech.

Links & Resources

Nathan Chappell from Futurus Group on Artificial Intelligence

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Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


New Free Research! The State of Nonprofit Donation Pages study looks at the online giving experience of 203 nonprofit organizations.Learn More »

Maximizing Happiness with Michael Norton from Harvard Business School and Co-Author of Happy Money

Published by Brady Josephson

How can you use money to maximize your happiness? What role does charitable giving play? And how can we make donors even happier when they give? All discussed in this episode with Michael Norton, a professor at Harvard University and co-author of ‘Happy Money’.

Links & Resources

Maximizing Happiness with Michael Norton from Harvard Business School and Co-Author of Happy Money

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Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


New Free Research! The State of Nonprofit Donation Pages study looks at the online giving experience of 203 nonprofit organizations.Learn More »

How Data and a Product Mindset Can Grow Giving with Emily Dalton from Omatic Software – The Generosity Freakshow Podcast

Published by Brady Josephson

Of course, data is important in today’s world but how do you get clean data? How do you use it and not drown in it? And what mistakes should you avoid? Emily Dalton, VP of Product Management at Omatic Software, discusses these questions before sharing from her career as a product manager on what a product manager does, why the ‘product mindset’ is useful, and how it can be used by nonprofits.

Links & Resources

How Data and a Product Mindset Can Grow Giving with Emily Dalton from Omatic Software

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Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


New Free Research! The State of Nonprofit Donation Pages study looks at the online giving experience of 203 nonprofit organizations.Learn More »

Flash Fundraising with Matt Scott, CEO & Co-Founder of CauseMic – The Generosity Freakshow Podcast

Published by Brady Josephson

How do you respond to a natural disaster or breaking news story that’s relevant to your organization? What can you do to plan and prepare for these opportunities? Matt Scott, CEO & Co-Founder of CauseMic, discusses his time at Team Rubicon and working with other nonprofits on these ‘flash fundraising’ strategies.

Links & Resources

Flash Fundraising with Matt Scott, CEO & Co-Founder of CauseMic

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Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


New Free Research! The State of Nonprofit Donation Pages study looks at the online giving experience of 203 nonprofit organizations.Learn More »

Giving USA 2019 with Una Osili from the Lilly Family School of Philanthropy – The Generosity Freakshow Podcast

Published by Brady Josephson

$427 billion was given in 2018 but was that good? Bad? Is giving growing? Overall or just some area? In current dollars or inflation adjusted? And what impact does the economy, stock market, and tax code changes have on giving? All things discussed with Dr. Una Osili, Associate Dean for Research and International Programs at the Lilly Family School of Philanthropy, as she chats about the Giving USA 2019 report — which she helps lead and produce — which is the annual report on philanthropy for over 40 years.

Links & Resources

Giving USA 2019 with Una Osili from the Lilly Family School of Philanthropy

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Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


New Free Research! The State of Nonprofit Donation Pages study looks at the online giving experience of 203 nonprofit organizations.Learn More »

Better Fundraising with Steven Screen of The Better Fundraising Company – The Generosity Freakshow Podcast

Published by Nathan Hill

On today’s episode, Brady geeks out on fundraising with Steven Screen from The Better Fundraising Company. Steven shares from his many years of experience on how important the offer is, how to go about creating one that inspires donors to give, and weighs in on if direct mail is dead.

Spoiler alert: it’s not.

You can learn more about Steven and The Better Fundraising Company at betterfundraising.com.

Better Fundraising With Steven Screen

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Nathan Hill

Nathan is the Marketing Director for NextAfter. He spends every day working to help nonprofit organizations discover how testing and optimization can transform their marketing and fundraising, leading to greater impact and organizational growth. He is also a giant Star Wars nerd.


New Free Research! The State of Nonprofit Donation Pages study looks at the online giving experience of 203 nonprofit organizations.Learn More »

Nonprofit Culture with Chris Wignall, Author of The REACTION Dashboard – The Generosity Freakshow Podcast

Published by Brady Josephson

The biggest challenge facing nonprofit leaders… is it strategy? Execution? After decades of working with leaders, Christ Wignall would suggest it’s actually nonprofit culture. So he wrote a book about it and developed a handy tool to help monitor and address it. That’s what we chat with him about in this episode geared towards leaders, managers, and anyone interested in building a great work culture.

Links & Resources

  • Reaction Dashboard: http://reactiondashboard.com
  • Chris Wignall: https://twitter.com/chriswignall

Nonprofit Culture with Chris Wignall, Author of The REACTION Dashboard

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Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA


New Free Research! The State of Nonprofit Donation Pages study looks at the online giving experience of 203 nonprofit organizations.Learn More »

Philanthropy, Giving, and Mathematics with Chuck Longfield, former Chief Scientist at Blackbaud – The Generosity Freakshow Podcast

Published by Brady Josephson

Chuck Longfield is wicked smart and has spent 30+ years in the philanthropic space looking at giving trends, analyzing nonprofit data, and looking at donor demographics. So we ask him about all of that, and more, in this episode you don’t want to miss.

Links & Resources

Donor Care (and more) with John Haydon, Author of Facebook Marketing for Dummies

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Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA