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One of the things I love about optimization is that the work is never done! There is always some aspect of our fundraising that can be improved to increase fundraising revenue — and even if we achieved the mythical goal of 100% conversion rate, we could still invade other channels or find new audiences to approach. As intricate as optimization can get, it’s important not to forget the big picture — the three key metrics that affect online revenue.

1. Traffic: how many visitors come to your site or landing page?

2. Conversion Rate: how many of those visitors do you turn into donors?

3. Average Gift: how much does each visitor give?

You’ve seen the Flux Capacitor of Online Revenue Maximization, or FCORM all over this site. In the video below, I unpack the FCORM and how it can dramatically increase your fundraising results. After watching, if you would like us to generate a free FCORM report for you, fill out this form here. We’ll get back to you in 24 hours. Enjoy!



About the author:


Tim Kachuriak

Tim is the Chief Innovation & Optimization Officer for NextAfter. Tim has accomplished a lot over his career between driving online fundraising growth for countless nonprofits, sitting on the board of multiple nonprofits, and being a sought-after international speaker. But his biggest accomplishment may be winning "Best Stage Presence" for the 1991 Pittsburgh Boys Choir.