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Marketing Automation & Personalization with Gabe Cooper from Virtuous – The Generosity Freakshow

Published by Brady Josephson

How can you communicate in a real, personal way with hundreds and thousands of people? Why is that important? What does it mean for nonprofits and philanthropy? That’s the focus of today’s episode with Gabe Cooper — founder and President of Virtuous.

Links & Resources:

  • Virtuous:
  • Email Fundraising Optimization Course:

Marketing Automation & Personalization with Gabe Cooper from Virtuous

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About the author:


Brady Josephson

Brady is a charity nerd. He's an adjunct professor, fundraising writer, speaker, and podcast host and a huge Liverpool FC fan (#YNWA). At NextAfter, he oversees training and research to help nonprofits raise more money online to fund their life-changing work.