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Marta Serra-Garcia, Behavioral Economist and Professor at UCSD, on Pledging Research – The Generosity Freakshow

Published by Brady Josephson

Pledging has been used in fundraising for years but does it work? How could it be improved? Used for online gifts? Marta Serra-Garcia — a behavioral economist and an Assistant Professor of Economics & Strategic Management at the University of California San Diego — joins to discuss some new research covering the subject of pledging before discussing upcoming research and how generosity can be optimized.

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Marta Serra-Garcia, Behavioral Economist and Professor at UCSD, on Pledging Research

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Brady Josephson

Brady is a charity nerd. He's an adjunct professor, fundraising writer, speaker, and podcast host and a huge Liverpool FC fan (#YNWA). At NextAfter, he oversees training and research to help nonprofits raise more money online to fund their life-changing work.