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Marta Serra-Garcia, Behavioral Economist and Professor at UCSD, on Pledging Research – The Generosity Freakshow

Published by Brady Josephson

Pledging has been used in fundraising for years but does it work? How could it be improved? Used for online gifts? Marta Serra-Garcia — a behavioral economist and an Assistant Professor of Economics & Strategic Management at the University of California San Diego — joins to discuss some new research covering the subject of pledging before discussing upcoming research and how generosity can be optimized.

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Marta Serra-Garcia, Behavioral Economist and Professor at UCSD, on Pledging Research

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Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA