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Optimizing Email with Chad White from Litmus – The Generosity Freakshow Podcast

Published by Brady Josephson

If you send emails, this show is for you. In this episode with Chad White, Research Director at Litmus, you’ll hear about best practices for email marketing, how they relate to generosity, how nonprofits are using it in relation to their for-profit peers, and get a few tips and tricks to help you optimize your emails.

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Optimizing Email with Chad White from Litmus

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Brady Josephson

Brady is a charity nerd. He's an adjunct professor, fundraising writer, speaker, and podcast host and a huge Liverpool FC fan (#YNWA). At NextAfter, he oversees training and research to help nonprofits raise more money online to fund their life-changing work.