Sarah Welch, Vice President at ideas42, on Narrowing the Charitable Intention-Action Gap – The Generosity Freakshow
People in the US think they spend 6% of their income on charitable giving but in reality, they spend around 3%. That’s the charitable intention-action gap. In this episode Sarah Welch from ideas42 — a nonprofit organization using behavioral science to address complex social problems like charitable giving — shares different research and ideas that organizations can use to narrow and close that gap.
Links & Resources
- ideas42: www.ideas42.org
- ideas42 Charitable Giving Page: www.ideas42.org/blog/project/futu…haritable-giving/
- ideas42 A/B Testing Tool: abtesting.ideas42.org
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