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Sarah Welch, Vice President at ideas42, on Narrowing the Charitable Intention-Action Gap – The Generosity Freakshow

Published by Brady Josephson

People in the US think they spend 6% of their income on charitable giving but in reality, they spend around 3%. That’s the charitable intention-action gap. In this episode Sarah Welch from ideas42 — a nonprofit organization using behavioral science to address complex social problems like charitable giving — shares different research and ideas that organizations can use to narrow and close that gap.

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About the author:


Brady Josephson

Brady is a charity nerd. He's an adjunct professor, fundraising writer, speaker, and podcast host and a huge Liverpool FC fan (#YNWA). At NextAfter, he oversees training and research to help nonprofits raise more money online to fund their life-changing work.