Position Summary:
Do you want to help inspire generosity through digital marketing?
At NextAfter, we help nonprofit organizations grow their email lists, donors, and revenue through rigorous digital experimentation. We’re looking for a Digital Marketing Specialist who loves execution and analytics—someone who thrives on launching campaigns, measuring what works, and continuously optimizing to make things better.
In this entry-level role, you’ll serve as a trusted partner to our nonprofit clients, managing digital campaigns from concept to completion and everything in between.
What You’ll Do
As a Digital Marketing Specialist, you’ll:
- Launch and manage digital campaigns across email, paid social, and landing pages
- Lead day-to-day project coordination and campaign execution for your client portfolio
- Participate in weekly strategy calls to share results and insights
- Design compelling ad creative and persuasive email/landing page copy
- Build and optimize Meta (Facebook/Instagram) ad campaigns
- Create marketing automation workflows to drive deeper donor engagement
- Continuously analyze results, run A/B tests, and suggest improvements—because “good enough” is never enough
What You Bring to the Table
Must-Have Skills & Experience:
- Experience running Meta (Facebook) ads in Meta Business Suite or Ads Manager
- Email campaign creation experience; bonus for HubSpot or MailChimp
- Basic landing page experience in WordPress or similar CMS
- Copywriting skills that spark action
- Familiarity with design tools like Canva or Photoshop
- Ability to analyze data in Excel or Google Sheets
- Comfort using Google Analytics to interpret campaign performance
- Project management skills and experience with platforms like Asana, Wrike, or Monday
- A love of problem-solving, prioritizing, and executing with excellence
- Alignment with NextAfter’s core values
Nice-to-Have Experience:
- A/B testing using tools like Unbounce or VWO
- Basic HTML and email development in MailChimp or similar
- Additional WordPress or CMS experience
- Certifications in optimization, digital marketing, or analytics
Education & Background
- Bachelor’s degree in marketing, communications, or a related field, or related experience
- Exposure to or interest in nonprofit fundraising and donor engagement
Why NextAfter?
When you join NextAfter, you’re not just launching digital campaigns—you’re helping advance generosity around the world.
Perks & Benefits:
- Free daily lunches in-office
- 100% company-paid medical, dental, and vision coverage
- 401(k) with matching
- Annual profit sharing
- A mission-driven team that actually likes working together
Location: In our Plano office with hybrid flexibility
Salary Range: $45-60k