In this online course, you'll learn tested and proven strategies to create, implement, and optimize email acquisition pages, your main donation page, campaign donation pages, and instant donation pages.

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2020 NextAfter. All Rights Reserved.   

5810 Tennyson Parkway, Suite 102,  Plano, TX 75024

What to Expect in the Course

Landing pages and donation pages are the backbone of all online fundraising and digital marketing efforts. Every campaign should lead to a page where a visitor can take a specific action.

But in most cases, organizations have a lot more visitors clicking the back button than they do donating or signing up for their email list.

This 8-session course is designed to equip you with principles and strategies that will lead to more of your website visitors converting on your landing pages and donating on your donation pages.

What fundraisers say about NextAfter resources:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

Donation & Landing Page Optimization

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media). 

So far I am just enjoying what you are doing and thank you for it."

Margaret Layne, Layne Consulting

What fundraisers say about NextAfter's resources...

Introduction to Donation & Landing Page Optimization


7 Sessions

Key Takeaway: why email fundraising is crucial

Course Syllabus

The Strategic, Underlying Force for Inspiring Giving


4 Sessions

Key Takeaway: developing a strong value proposition

Harnessing Intention and Interest


4 Sessions

Key Takeaway: how to create a credible page for your visitors

Email Acquisition Landing Pages


9 Sessions

Key Takeaway: optimize your page to grow your email file

Main Donation Pages


7 Sessions

Key Takeaway: reduce friction on your page to get more donations

Campaign Donation Pages


7 Sessions

Key Takeaway: what makes campaign donation pages different 

Instant Donation Pages


8 Session

Key Takeaway: what an instant donation page is and why it matters

Final Exam


Key Takeaway: a certification in Donation & Landing Page Optimization

Get better results on your donation & landing pages today!

Earn your donation & landing page certificate and start seeing real growth in your program.

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