Learn how to set up, run, and document a/b tests in this free workbook

About NextAfter

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.

5810 Tennyson Parkway, Suite 102, Plano, TX 75024

hello@nextafter.com

Become an A/B Testing Expert by Going Through this 8-Step Workbook

In this free a/b testing guide you’ll get to walk through a/b testing methodology, think critically about how to optimize your online fundraising, and develop your own a/b test that you can run right away.

The 8-step workbook will help you

Know what to test
Set up an a/b test
Discover a/b testing tools
And run and document your tests

By the end of the workbook, you’ll be equipped to begin testing for your organization so that you can implement strategies that you know will reach more donors and raise more money.

Where should we send your free workbook?

What fundraisers say about NextAfter resources:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

Get your free a/b testing workbook and learn how to optimize your online fundraising. Just tell us where to send it below.

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Optimize Your Online Fundraising By Following This Step-by-Step Guide to A/B Testing

Being a successful online fundraiser requires a lot more than just whipping a campaign and launching it with no further insights. Time and time again we’ve emphasized the importance of using data-driven insights and research-backed strategies to create content and optimize your online fundraising.

But you can’t always take our word for it. Because, while the data we've collected shows some powerful insights, what works for one organization may not work for your own.

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media).

So far I am just enjoying what you are doing and thank you for it."

– Margaret Layne, Layne Consulting

What fundraisers say about NextAfter's resources...