The Digital Fundraiser's Guide to

Google Analytics 4 (GA4)

Everything you need to analyze your nonprofit fundraising efforts with GA4

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2023 NextAfter. All Rights Reserved.   

5810 Tennyson Parkway, Suite 102,  Plano, TX 75024 

hello@nextafter.com

Now that Google's sunset of Universal Analytics (GA3) is official, fundraisers like you are scrambling to make sense of Google Analytics 4 (GA4).

The problem is that while there are plenty of resources on setting up and using GA4, they fail to address the unique needs of nonprofits.

Until now ...

Inside this FREE resource, you'll get everything you need to configure, navigate, and get the most out of GA4 to analyze and improve your digital fundraising.

And it was created exclusively for nonprofits and digital fundraisers like you!
 

Get your free copy of this guide by completing the form below  

What fundraisers say about NextAfter resources:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

Learn how to use GA4 to evaluate and improve your fundraising. Fill out the form below and we'll send over this comprehensive guide to GA4 right away. 

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Use Google Analytics 4 with confidence

In this comprehensive guide to GA4, written specifically for nonprofits by NextAfter's VP of data, you’ll learn:

  • The key differences between GA4 and UA (and why they matter) 

  • How GA4 data is structured (and what it means for digital fundraisers)

  • How to set up GA4 (without breaking anything)

  • How to create custom events in GA4 (so you can measure what matters most) 

  • The most important GA4 reports for digital fundraisers (plus how to make sense of them)

"I loved that every concept you discussed was based in a study." – Heather Gracie, Creative Science 

"Lots of great data with practical applications for improving donation pages." – Ardie Coolidge, Director of Marketing

What others have said about the donation page template...

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media). 

So far I am just enjoying what you are doing and thank you for it."

– Margaret Layne, Layne Consulting

What fundraisers say about NextAfter's resources...

For digital fundraisers and other nonprofit professionals, this is the one guide you need to start using GA4, and you can access your free copy now using the form below