9 Steps to  

Write a Better Fundraising Email

A Free Fundraising Email Template with Real Examples to Follow

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2020 NextAfter. All Rights Reserved.   

5810 Tennyson Parkway, Suite 102,  Plano, TX 75024 


As a fundraiser, you wear too many hats – connecting with potential donors, organizing events, understanding donor analytics and data, thanking new donors, and more.

Not to mention planning and executing your actual fundraising campaigns.

With all that you’re responsible for, getting the time to sit down and write a high-quality email fundraising appeal is a challenge.

And when you finally do get time to craft your appeals, there is so much conflicting information and “best practices” about how your appeals should be crafted.

When it comes to writing your fundraising emails, you deserve simplicity and clarity.

Get Your Free Email Fundraising Template

What fundraisers say about NextAfter resources:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

Learn this proven model for crafting a high-converting email fundraising appeal. Tell us where to send your template using the form below.

Gain Confidence in Your Email Fundraising Appeals

This free email template - based on learnings from our library of thousands of online fundraising experiments – will give you step-by-step clarity about what works to write a high-converting donation appeal.

In the template, you’ll learn how to: 

  • Address your donor in the sender name and subject line
  • Write better copy that reaches donors in a personal manner
  • Articulate reasons to give that help donors see their impact 
  • Craft a clear donation call-to-action 

And once you’ve mastered this email template, you’ll find 5 real-world examples that showcase other proven tactics to inspire more generous donors and increase your email revenue.

"I loved that every concept you discussed was based in a study." – Heather Gracie, Creative Science 

"Lots of great data with practical applications for improving donation pages." – Ardie Coolidge, Director of Marketing

What others have said about the donation page template...

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media). 

So far I am just enjoying what you are doing and thank you for it."

Margaret Layne, Layne Consulting

What fundraisers say about NextAfter's resources...