9 Steps to  

Write a Better Fundraising Email

A Free Fundraising Email Template with Real Examples to Follow

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2020 NextAfter. All Rights Reserved.   

5810 Tennyson Parkway, Suite 102,  Plano, TX 75024 


As a fundraiser, you write and edit lots of copy – direct mail letters, donation pages, donor thank you letters, event invitations, newsletters, and more.

One of the most important things you write are fundraising email appeals. But there is so much conflicting information and “best practices” about how your appeals should be crafted.

How do you know what actually works to increase email revenue?

The truth is…the only way to really know what works is to put your ideas to the test and let the data tell you what works. But that could take quite a long time.

Which is why we’ve done the hard work for you.

Get Your Free Email Fundraising Template

What fundraisers say about NextAfter resources:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

Learn this tested and proven model for crafting a high-converting email fundraising appeal. Tell us where to send your template using the form below.

Gain Confidence in Your Email Fundraising Appeals

This free email template - based on learnings from our library of 3000+ online fundraising experiments – will give you step-by-step clarity about what works to write a high-converting donation appeal.

In the template, you’ll learn how to: 

  • Address your donor in the sender name and subject line
  • Write better copy that reaches donors in a personal manner
  • Articulate reasons to give that help donors see their impact 
  • Craft a clear donation call-to-action 

On top of that, you’ll find 5 real-world examples that show you how other organizations use a similar model to increase donation from their emails – and continue to optimize their results using testing.

"I loved that every concept you discussed was based in a study." – Heather Gracie, Creative Science 

"Lots of great data with practical applications for improving donation pages." – Ardie Coolidge, Director of Marketing

What others have said about the donation page template...

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media). 

So far I am just enjoying what you are doing and thank you for it."

Margaret Layne, Layne Consulting

What fundraisers say about NextAfter's resources...