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Nonprofit Email Subject Line Heuristic

This handy heuristic will help you craft subject lines that will help grab the attention of your recipient and increase the likelihood of getting them to open. This is the first step along the 'donor mountain' towards a donation.

This guide will layout 5 mental levers that are tested and proven to help increase open rates:

  • Utility
  • Mystery
  • Recency
  • You
  • Authenticity

Download the nonprofit email subject line heuristic using the form below and start optimizing your email subject lines today.