7 Things You Didn’t Know Google Analytics Could Do to Help Your Fundraising

This event took place on April 9th, 2020

Google Analytics is the essential web tracking tool for online marketers and fundraisers. Without reliable analytics, you’ll never know what’s working or what to optimize.

But just having Google Analytics on your site isn’t nearly enough.

The biggest analytics challenge fundraisers tend to face is knowing how to use Google Analytics to get valuable insights. This includes knowing:

  • What channels you need to track
  • Which reports actually give you insightful data
  • How to use your data to tell a story

What You’ll Learn In The Free Training Session

In this webinar, Chris Mercer is going to give you a Google Analytics training session where you’ll learn how to answer 7 key questions using Google Analytics including:

  • What are your donors “Googling” before finding your site?
  • What can you do to improve your donor journey?
  • What traffic sources bring in the most donations?
  • And more.

Download the Slides »

 

Additional Resources

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Looking for more tools, insights, and training to help you get the most out of your data and analytics? Chris Mercer and MeasurementMarketigng.io are here to help.

See how they can help you get the most out of your data »


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