Crafting More Effective Year-End Email Appeals

This event took place on December 6th, 2017

Email appeals are the largest single source of online revenue during the year-end fundraising season. Yet, many fundraisers fail to implement some of the most fundamental, field-test principles   of email fundraising. These include:

  • How to write subject lines to get the most opens.
  • How long email copy should be.
  • Which calls-to-action get the most clicks and conversions.
  • How an email appeal should be designed.

In this webinar, our panel of fundraising optimization experts will walk through the 3 key principles of year-end email fundraising, reviewing real year-end appeals and giving practical and simple ideas  you can test in your own appeals to lift revenue.

Download the Slide Deck

Additional Resources

Year End Fundraisng - Cut Through the ClutterCut Through the Clutter
Get 10 data-driven and research-proven strategies for optimizing your year-end fundraising campaigns. In this free eBook, you’ll learn how to make sure your year-end campaign cuts through all of the noise of the holiday season, and find practical strategies to test on your donation pages and in your email appeals. Learn More >>