Cultivate Your Donors Without Sending More Appeals

This event took place on January 23rd, 2018

We all know that it’s harder and more expensive to acquire a new donor than it is to retain an existing one. But even so, many organizations suffer from significant donor attrition: many organizations only average a 45% donor retention rate.

With such difficulty retaining donors, it’s critical that nonprofit fundraisers learn how to effectively cultivate existing donors so that they’ll donate again, and give more generously.

In this webinar, Jon Powell and Tim Kachuriak explore 3 tested strategies to cultivate your existing donors that have been proven to increase total donations and average gift sizes. Best of all, these strategies aren’t just for online donors – they can build stronger direct mail donors as well.


Download the Slide Deck

Featured Experiments

Experiment #7533 – Using online channels to cultivate a direct mail donor

Experiment #6404 – Using offline channels to cultivate an online donor

Experiment #5988 – Using online channels to cultivate online donors

Additional Resources

Turning Facebook Likes Into Donors

Learn how to use Facebook advertising to target likely donors and convert the into new revenue for your organization in this free, 11-session online course. Activate your free course »

The Nonprofit Innovation & Optimization Summit

The NIO Summit is the essential event for online fundraising and digital marketing. Over two days, you’ll learn cutting-edge marketing and fundraising strategies from world-renowned marketers and innovators. Learn more about the summit »