Exploring Donor Motivation

This event took place on June 26th, 2015

Through applied research, we’ve discovered that several factors influence the decision to give a gift: value proposition, friction, anxiety, incentive, the offer. But one factor influences the decision to give more than any other–and it’s the most difficult to understand and affect: Donor┬áMotivation.

In this recording, we reveal optimization experiments that will help you better understand and intensify donor motivation to grow your fundraising program like wildfire.

Featured Donor Motivation Research