Email Subject Lines: 5 Ways to Get More Opens and Donations

This event took place on July 25th, 2019

The size and quality of your email file is the most significant factor in determining an organizations ability to raise money online. But even with a high-quality email file, you won’t see the results you want if you can’t get people to open your emails.

So how do you get more opens that lead to donations?

While there are many factors that can influence your email open rate, one of the most significant elements is your subject line.

In the free webinar on July 25th at 1 pm central time, Jon Powell will walk you through everything he’s learned about how to get more opens that lead to donations including:

  • The significance of the email envelope
  • 2 approaches to writing a subject line
  • 5 key mental levers you can use to get more opens
  • A checklist to use every time you write a subject line

Most importantly, the methodology you’ll learn will help you write high-performing subject lines even if you’re not a clever wordsmith or an excellent copywriter.

Download the Slides »

Get Certified in Email Fundraising Optimization

Nonprofit Innovation & Optimization SummitThe best way to dig deeper into email fundraising and learn data-driven approaches to optimize the rest of your email appeals is through the Email Fundraising Optimization certification workshop at the 2019 NIO Summit in Denver, CO.

During the email fundraising optimization workshop, you’ll learn data-driven and proven strategies to optimize your sender name, preview text, email body copy, email design, donation landing pages, and more.

Learn more about how you can get certified in email fundraising optimization »