Exploring the power of the value proposition

This event took place on April 28th, 2015

In a recent live broadcast, we spent time unpacking the findings from six recent case studies centered around the power of the value proposition. We’ve uploaded a recording of the broadcast below. In it, you will learn:

  • How Hillsdale College increased donor conversion rate by 33% by reducing friction and increasing the power of the value proposition
  • How CaringBridge increased donor conversion rate by 31% by adding a single line of text below the donation button
  • How Dallas Theological Seminary increased donor response rate by 51% by adding a single visual element to their emails
  • And plenty more!