Fundraising With Purpose

This event took place on April 18th, 2017

Nonprofit marketers and fundraisers often start out with a zeal and passion for the cause and purpose of their organization, but quickly get bogged down  behind numbers, spreadsheets, systems and tools.

When we get trapped in these daily routines, the purpose and authenticity behind our work tends to slip away. And to no surprise, this can have grave implications for the success of our fundraising.

How do we maintain a sense of purpose in our fundraising that leads to real results?

Mack Fogelson, founder at Genuinely, has developed a framework that will help you integrate your organization’s purpose into your fundraising efforts. And when our purpose comes through in our message, it serves as a catalyst for revenue growth.

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Featured Resources

Why Should I Give to You?
Get a free copy of the nonprofit value propositon research index documenting what we learned by asking 121 organizations the fundamental value proposition question. Get the eBook.

The Big Ideal
Discover your organizations Big Ideal using the free tool from Oglivy & Mather. Download the tool here.

Get in Touch with Mack Fogelson
Want to speak directly to Mack about how she and her team can help you fundraise with purpose, and grow your donor base? Get in touch here.

Genuinely Courses
Interested in learning more about Genuinely’s proven method to better understand and connect with your donors? Signup to hear about their online courses, set to launch this summer.