Turning Facebook Likes Into Donors – Online Course Preview
This event took place on September 7th, 2017
Fundraisers have been trying for years to effectively use Facebook as a fundraising channel. On the surface, it seems that Facebook should be an easy tool for donor acquisition because it has:
- 2 billion active users per month.
- In-depth data on what each of user likes and values.
- Tools to utilize this data to find people who look like your donors.
Despite all this, most fundraisers come up empty handed when trying to use Facebook for fundraising.
Over the past 4 years, we’ve tested a new model to target likely donors, capture their attention, and convert them into donors. And using the learnings from over 300 fundraising experiments, we’ve developed an 11 session online course that will help you create and launch each element of an effective fundraising campaign.
In this webinar, Tim Kachuriak and Jon Powell give a live preview of the first session – demonstrating the 4-step model and helping you begin to launch your own campaign.
Register for Turning Facebook Likes Into Donors
You can register for the full online course for free. Once you’re registered, you’ll be able to access the full course on September 22nd when it is officially released. Find out more and register for the course.