Turning Facebook Likes Into Donors (and Dollars)

This event took place on February 25th, 2016

Facebook is the world’s largest social network, and nonprofits are obsessed with it. Tremendous effort is put into building a following, but we are constantly asked: “How do I get donors from this?”

In this live broadcast, Jeff Giddens shares a model that we’ve discovered and tested to turn Facebook into one of your best sources for email addresses, donors, and revenue. After you watch the video, be sure to download your free copy of the eBook that further unpacks the methodology and research that Jeff discusses in this live broadcast.

Featured Experiments:

How a softer call to action resulted in a 29.7% increase in clickthrough rate

How a visitor-focused headline increased conversion by 31.5%

How increasing landing page congruence lowered cost per subscriber 86%

What a 20.5% decrease in name acquisition taught us about simplicity