KCBI

Does adding animation to a sticky bar increase donor conversion?

Experiment ID: #194639

KCBI

Experiment Summary

Ended On: 01/14/2025

Each year KCBI utilizes sticky bars for a Giving Tuesday direct ask. In the past we’ve tested into different elements to add to it and what copy should be used to make it most effective. Last year we learned that having a specific goal for Giving Tuesday to set it apart from CYE was helpful in getting people to convert. This year we wanted to see if animating the copy text to show different value propositions instead of just one could potentially increase the donor conversion rate.

Research Question

We believe that animating the sticky bar for Giving Tuesday will achieve a higher donor conversion rate because having the animation will draw eyes to the sticky bar and having the message rotate leans into having more value proposition of why a donor should donate on the element itself.

Design

C: Control
Array ( [0] => Array ( [ID] => 69600 [id] => 69600 [title] => e375cf47_1736897421437_Screenshot+2025-01-14+at+5.25.34 PM [filename] => e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM.png [filesize] => 515924 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM.png [link] => https://www.nextafter.com/experiments/does-adding-animation-to-a-sticky-bar-increase-donor-conversion/attachment/e375cf47_1736897421437_screenshot2025-01-14at5-25-34-pm/ [alt] => [author] => 52 [description] => [caption] => [name] => e375cf47_1736897421437_screenshot2025-01-14at5-25-34-pm [status] => inherit [uploaded_to] => 69383 [date] => 2025-01-17 19:34:40 [modified] => 2025-01-17 19:34:40 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 2796 [height] => 598 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-300x64.png [medium-width] => 300 [medium-height] => 64 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-768x164.png [medium_large-width] => 640 [medium_large-height] => 137 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-1024x219.png [large-width] => 640 [large-height] => 137 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-1536x329.png [1536x1536-width] => 1536 [1536x1536-height] => 329 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-2048x438.png [2048x2048-width] => 2048 [2048x2048-height] => 438 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-50x11.png [admin-width] => 50 [admin-height] => 11 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM.png [full-width] => 2796 [full-height] => 598 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-372x80.png [thumb_372-width] => 372 [thumb_372-height] => 80 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-980x210.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 210 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-32x7.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 7 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-48x10.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 10 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-64x14.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 14 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-128x27.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 27 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-122x26.png [thumb_122_67-width] => 122 [thumb_122_67-height] => 26 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-153x33.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 33 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-130x28.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 28 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-232x50.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 50 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-544x116.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 116 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-271x58.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 58 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-271x58.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 58 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-272x58.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 58 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-372x80.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 80 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-372x80.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 80 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-385x82.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 82 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-416x89.png [thumb_416_241-width] => 416 [thumb_416_241-height] => 89 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-448x96.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 96 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-896x192.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 192 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-574x123.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 123 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-776x166.png [thumb_776_395-width] => 776 [thumb_776_395-height] => 166 ) ) [1] => Array ( [ID] => 69602 [id] => 69602 [title] => e375cf47_1736897430661_ezgif.com-video-to-gif-converter [filename] => e375cf47_1736897430661_ezgif.com-video-to-gif-converter.gif [filesize] => 2747223 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter.gif [link] => https://www.nextafter.com/experiments/does-adding-animation-to-a-sticky-bar-increase-donor-conversion/attachment/e375cf47_1736897430661_ezgif-com-video-to-gif-converter/ [alt] => [author] => 52 [description] => [caption] => [name] => e375cf47_1736897430661_ezgif-com-video-to-gif-converter [status] => inherit [uploaded_to] => 69383 [date] => 2025-01-17 19:34:56 [modified] => 2025-01-17 19:34:56 [menu_order] => 0 [mime_type] => image/gif [type] => image [subtype] => gif [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 800 [height] => 272 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-150x150.gif [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-300x102.gif [medium-width] => 300 [medium-height] => 102 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-768x261.gif [medium_large-width] => 640 [medium_large-height] => 218 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter.gif [large-width] => 640 [large-height] => 218 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter.gif [1536x1536-width] => 800 [1536x1536-height] => 272 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter.gif [2048x2048-width] => 800 [2048x2048-height] => 272 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-600x400.gif [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-600x600.gif [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-700x700.gif [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-150x150.gif [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-50x17.gif [admin-width] => 50 [admin-height] => 17 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter.gif [full-width] => 800 [full-height] => 272 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-372x126.gif [thumb_372-width] => 372 [thumb_372-height] => 126 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter.gif [single_post_thumbnail-width] => 800 [single_post_thumbnail-height] => 272 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-32x11.gif [thumb_32_32-width] => 32 [thumb_32_32-height] => 11 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-48x16.gif [thumb_48_48-width] => 48 [thumb_48_48-height] => 16 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-64x22.gif [thumb_64_64-width] => 64 [thumb_64_64-height] => 22 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-128x44.gif [thumb_128_128-width] => 128 [thumb_128_128-height] => 44 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-122x41.gif [thumb_122_67-width] => 122 [thumb_122_67-height] => 41 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-153x52.gif [thumb_153_153-width] => 153 [thumb_153_153-height] => 52 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-130x44.gif [thumb_130_163-width] => 130 [thumb_130_163-height] => 44 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-232x79.gif [thumb_232_177-width] => 232 [thumb_232_177-height] => 79 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-544x185.gif [thumb_272_325-width] => 544 [thumb_272_325-height] => 185 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-271x92.gif [thumb_271_346-width] => 271 [thumb_271_346-height] => 92 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-271x92.gif [thumb_271_271-width] => 271 [thumb_271_271-height] => 92 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-272x92.gif [thumb_272_172-width] => 272 [thumb_272_172-height] => 92 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-372x126.gif [thumb_372_461-width] => 372 [thumb_372_461-height] => 126 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-372x126.gif [thumb_372_500-width] => 372 [thumb_372_500-height] => 126 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-385x131.gif [thumb_385_270-width] => 385 [thumb_385_270-height] => 131 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-416x141.gif [thumb_416_241-width] => 416 [thumb_416_241-height] => 141 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-448x152.gif [thumb_448_410-width] => 448 [thumb_448_410-height] => 152 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter.gif [thumb_448_410_retina-width] => 800 [thumb_448_410_retina-height] => 272 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-574x195.gif [thumb_574_382-width] => 574 [thumb_574_382-height] => 195 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-776x264.gif [thumb_776_395-width] => 776 [thumb_776_395-height] => 264 ) ) )
T1: Treatment 1
Array ( [0] => Array ( [ID] => 69600 [id] => 69600 [title] => e375cf47_1736897421437_Screenshot+2025-01-14+at+5.25.34 PM [filename] => e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM.png [filesize] => 515924 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM.png [link] => https://www.nextafter.com/experiments/does-adding-animation-to-a-sticky-bar-increase-donor-conversion/attachment/e375cf47_1736897421437_screenshot2025-01-14at5-25-34-pm/ [alt] => [author] => 52 [description] => [caption] => [name] => e375cf47_1736897421437_screenshot2025-01-14at5-25-34-pm [status] => inherit [uploaded_to] => 69383 [date] => 2025-01-17 19:34:40 [modified] => 2025-01-17 19:34:40 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 2796 [height] => 598 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-300x64.png [medium-width] => 300 [medium-height] => 64 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-768x164.png [medium_large-width] => 640 [medium_large-height] => 137 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-1024x219.png [large-width] => 640 [large-height] => 137 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-1536x329.png [1536x1536-width] => 1536 [1536x1536-height] => 329 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-2048x438.png [2048x2048-width] => 2048 [2048x2048-height] => 438 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-600x400.png [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-600x600.png [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-50x11.png [admin-width] => 50 [admin-height] => 11 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM.png [full-width] => 2796 [full-height] => 598 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-372x80.png [thumb_372-width] => 372 [thumb_372-height] => 80 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-980x210.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 210 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-32x7.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 7 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-48x10.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 10 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-64x14.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 14 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-128x27.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 27 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-122x26.png [thumb_122_67-width] => 122 [thumb_122_67-height] => 26 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-153x33.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 33 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-130x28.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 28 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-232x50.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 50 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-544x116.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 116 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-271x58.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 58 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-271x58.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 58 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-272x58.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 58 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-372x80.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 80 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-372x80.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 80 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-385x82.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 82 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-416x89.png [thumb_416_241-width] => 416 [thumb_416_241-height] => 89 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-448x96.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 96 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-896x192.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 192 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-574x123.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 123 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897421437_Screenshot2025-01-14at5.25.34 PM-776x166.png [thumb_776_395-width] => 776 [thumb_776_395-height] => 166 ) ) [1] => Array ( [ID] => 69602 [id] => 69602 [title] => e375cf47_1736897430661_ezgif.com-video-to-gif-converter [filename] => e375cf47_1736897430661_ezgif.com-video-to-gif-converter.gif [filesize] => 2747223 [url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter.gif [link] => https://www.nextafter.com/experiments/does-adding-animation-to-a-sticky-bar-increase-donor-conversion/attachment/e375cf47_1736897430661_ezgif-com-video-to-gif-converter/ [alt] => [author] => 52 [description] => [caption] => [name] => e375cf47_1736897430661_ezgif-com-video-to-gif-converter [status] => inherit [uploaded_to] => 69383 [date] => 2025-01-17 19:34:56 [modified] => 2025-01-17 19:34:56 [menu_order] => 0 [mime_type] => image/gif [type] => image [subtype] => gif [icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png [width] => 800 [height] => 272 [sizes] => Array ( [thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-150x150.gif [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-300x102.gif [medium-width] => 300 [medium-height] => 102 [medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-768x261.gif [medium_large-width] => 640 [medium_large-height] => 218 [large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter.gif [large-width] => 640 [large-height] => 218 [1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter.gif [1536x1536-width] => 800 [1536x1536-height] => 272 [2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter.gif [2048x2048-width] => 800 [2048x2048-height] => 272 [ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-600x400.gif [ab-block-post-grid-landscape-width] => 600 [ab-block-post-grid-landscape-height] => 400 [ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-600x600.gif [ab-block-post-grid-square-width] => 600 [ab-block-post-grid-square-height] => 600 [tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-700x700.gif [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-150x150.gif [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-50x17.gif [admin-width] => 50 [admin-height] => 17 [full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter.gif [full-width] => 800 [full-height] => 272 [thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-372x126.gif [thumb_372-width] => 372 [thumb_372-height] => 126 [single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter.gif [single_post_thumbnail-width] => 800 [single_post_thumbnail-height] => 272 [thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-32x11.gif [thumb_32_32-width] => 32 [thumb_32_32-height] => 11 [thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-48x16.gif [thumb_48_48-width] => 48 [thumb_48_48-height] => 16 [thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-64x22.gif [thumb_64_64-width] => 64 [thumb_64_64-height] => 22 [thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-128x44.gif [thumb_128_128-width] => 128 [thumb_128_128-height] => 44 [thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-122x41.gif [thumb_122_67-width] => 122 [thumb_122_67-height] => 41 [thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-153x52.gif [thumb_153_153-width] => 153 [thumb_153_153-height] => 52 [thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-130x44.gif [thumb_130_163-width] => 130 [thumb_130_163-height] => 44 [thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-232x79.gif [thumb_232_177-width] => 232 [thumb_232_177-height] => 79 [thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-544x185.gif [thumb_272_325-width] => 544 [thumb_272_325-height] => 185 [thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-271x92.gif [thumb_271_346-width] => 271 [thumb_271_346-height] => 92 [thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-271x92.gif [thumb_271_271-width] => 271 [thumb_271_271-height] => 92 [thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-272x92.gif [thumb_272_172-width] => 272 [thumb_272_172-height] => 92 [thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-372x126.gif [thumb_372_461-width] => 372 [thumb_372_461-height] => 126 [thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-372x126.gif [thumb_372_500-width] => 372 [thumb_372_500-height] => 126 [thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-385x131.gif [thumb_385_270-width] => 385 [thumb_385_270-height] => 131 [thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-416x141.gif [thumb_416_241-width] => 416 [thumb_416_241-height] => 141 [thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-448x152.gif [thumb_448_410-width] => 448 [thumb_448_410-height] => 152 [thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter.gif [thumb_448_410_retina-width] => 800 [thumb_448_410_retina-height] => 272 [thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-574x195.gif [thumb_574_382-width] => 574 [thumb_574_382-height] => 195 [thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/e375cf47_1736897430661_ezgif.com-video-to-gif-converter-776x264.gif [thumb_776_395-width] => 776 [thumb_776_395-height] => 264 ) ) )

Results

 Treatment NameConv. RateRelative DifferenceConfidence
C: Control 2.1%
T1: Treatment 1 4.1%96.0% 96.3%

This experiment has a required sample size of 568 in order to be valid. Since the experiment had a total sample size of 1,305, and the level of confidence is above 95% the experiment results are valid.

Flux Metrics Affected

The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:

    0% increase in traffic
× 96.0% increase in conversion rate
× 0% increase in average gift

Key Learnings

The key learning from this experiment is that animating the sticky bar for Giving Tuesday resulted in a significant increase in donor conversion rate compared to a static sticky bar. The treatment showed a 64.9% increase in donations for all traffic, indicating that the animation drew more attention and potentially communicated more value propositions to donors.

It’s not recommended to use this tactic as the ‘normal’ moving forward, but it is something to consider using for a short period of time as the novelty effect will wear off.


Experiment Documented by NextAfter

Question about experiment #194639

If you have any questions about this experiment or would like additional details not discussed above, please feel free to contact them directly.