let us help
Subscribe
Time of Grace

How a slideup with a gift array selection vs a stickybar affects monthly donations for a campaign

Experiment ID: #195385

Time of Grace

Experiment Summary

Timeframe: 02/17/2025 - 02/28/2025

Time of Grace had their recurring campaign in the last two weeks of February. We wanted to test how a slideup with a gift array selection vs a stickybar would affect the donor conversion rate. The language on the sticky bar and the slideup was the same, so the elements of the sticky bar and slideup were being tested against each other.

Research Question

We believe that adding in a slideup with gift array for website visitors will achieve an increase in donations because that slideup with the gift array would lead them directly to the donation page with their gift pre-filled, hence reducing a good amount of friction.

Design

C: Sticky Bar
Array ( [0] => Array ( [ID] => 719904 [id] => 719904 [title] => Sticky_Bar.png [filename] => Sticky_Bar-1.png [filesize] => 285199 [url] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1.png [link] => https://www.nextafter.com/experiments/how-a-slideup-with-a-gift-array-selection-vs-a-stickybar-affects-monthly-donations-for-a-campaign/attachment/sticky_bar-png-55/ [alt] => [author] => 0 [description] => [caption] => [name] => sticky_bar-png-55 [status] => inherit [uploaded_to] => 719901 [date] => 2025-07-29 20:13:34 [modified] => 2025-07-29 20:13:34 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 1332 [height] => 419 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-300x94.png [medium-width] => 300 [medium-height] => 94 [medium_large] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-768x242.png [medium_large-width] => 640 [medium_large-height] => 202 [large] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-1024x322.png [large-width] => 640 [large-height] => 201 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1.png [1536x1536-width] => 1332 [1536x1536-height] => 419 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1.png [2048x2048-width] => 1332 [2048x2048-height] => 419 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-50x16.png [admin-width] => 50 [admin-height] => 16 [full] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1.png [full-width] => 1332 [full-height] => 419 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-372x117.png [thumb_372-width] => 372 [thumb_372-height] => 117 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-980x308.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 308 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-32x10.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 10 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-48x15.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 15 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-64x20.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 20 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-128x40.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 40 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-122x38.png [thumb_122_67-width] => 122 [thumb_122_67-height] => 38 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-153x48.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 48 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-130x41.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 41 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-232x73.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 73 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-544x171.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 171 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-271x85.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 85 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-271x85.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 85 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-272x86.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 86 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-372x117.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 117 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-372x117.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 117 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-385x121.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 121 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-416x131.png [thumb_416_241-width] => 416 [thumb_416_241-height] => 131 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-448x141.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 141 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-896x282.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 282 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-574x181.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 181 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-776x244.png [thumb_776_395-width] => 776 [thumb_776_395-height] => 244 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1.png [gform-image-choice-sm-width] => 300 [gform-image-choice-sm-height] => 94 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1.png [gform-image-choice-md-width] => 400 [gform-image-choice-md-height] => 126 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1.png [gform-image-choice-lg-width] => 600 [gform-image-choice-lg-height] => 189 ) ) [1] => Array ( [ID] => 719905 [id] => 719905 [title] => Slideup_with_Gift_Selection.png [filename] => Slideup_with_Gift_Selection-1.png [filesize] => 86402 [url] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1.png [link] => https://www.nextafter.com/experiments/how-a-slideup-with-a-gift-array-selection-vs-a-stickybar-affects-monthly-donations-for-a-campaign/attachment/slideup_with_gift_selection-png-27/ [alt] => [author] => 0 [description] => [caption] => [name] => slideup_with_gift_selection-png-27 [status] => inherit [uploaded_to] => 719901 [date] => 2025-07-29 20:13:39 [modified] => 2025-07-29 20:13:39 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 1424 [height] => 303 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-300x64.png [medium-width] => 300 [medium-height] => 64 [medium_large] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-768x163.png [medium_large-width] => 640 [medium_large-height] => 136 [large] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-1024x218.png [large-width] => 640 [large-height] => 136 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1.png [1536x1536-width] => 1424 [1536x1536-height] => 303 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1.png [2048x2048-width] => 1424 [2048x2048-height] => 303 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-50x11.png [admin-width] => 50 [admin-height] => 11 [full] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1.png [full-width] => 1424 [full-height] => 303 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-372x79.png [thumb_372-width] => 372 [thumb_372-height] => 79 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-980x209.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 209 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-32x7.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 7 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-48x10.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 10 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-64x14.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 14 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-128x27.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 27 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-122x26.png [thumb_122_67-width] => 122 [thumb_122_67-height] => 26 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-153x33.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 33 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-130x28.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 28 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-232x49.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 49 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-544x116.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 116 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-271x58.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 58 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-271x58.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 58 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-272x58.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 58 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-372x79.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 79 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-372x79.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 79 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-385x82.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 82 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-416x89.png [thumb_416_241-width] => 416 [thumb_416_241-height] => 89 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-448x95.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 95 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-896x191.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 191 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-574x122.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 122 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-776x165.png [thumb_776_395-width] => 776 [thumb_776_395-height] => 165 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1.png [gform-image-choice-sm-width] => 300 [gform-image-choice-sm-height] => 64 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1.png [gform-image-choice-md-width] => 400 [gform-image-choice-md-height] => 85 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1.png [gform-image-choice-lg-width] => 600 [gform-image-choice-lg-height] => 128 ) ) )
T1: Slideup with Gift Selection
Array ( [0] => Array ( [ID] => 719904 [id] => 719904 [title] => Sticky_Bar.png [filename] => Sticky_Bar-1.png [filesize] => 285199 [url] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1.png [link] => https://www.nextafter.com/experiments/how-a-slideup-with-a-gift-array-selection-vs-a-stickybar-affects-monthly-donations-for-a-campaign/attachment/sticky_bar-png-55/ [alt] => [author] => 0 [description] => [caption] => [name] => sticky_bar-png-55 [status] => inherit [uploaded_to] => 719901 [date] => 2025-07-29 20:13:34 [modified] => 2025-07-29 20:13:34 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 1332 [height] => 419 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-300x94.png [medium-width] => 300 [medium-height] => 94 [medium_large] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-768x242.png [medium_large-width] => 640 [medium_large-height] => 202 [large] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-1024x322.png [large-width] => 640 [large-height] => 201 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1.png [1536x1536-width] => 1332 [1536x1536-height] => 419 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1.png [2048x2048-width] => 1332 [2048x2048-height] => 419 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-50x16.png [admin-width] => 50 [admin-height] => 16 [full] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1.png [full-width] => 1332 [full-height] => 419 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-372x117.png [thumb_372-width] => 372 [thumb_372-height] => 117 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-980x308.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 308 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-32x10.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 10 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-48x15.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 15 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-64x20.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 20 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-128x40.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 40 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-122x38.png [thumb_122_67-width] => 122 [thumb_122_67-height] => 38 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-153x48.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 48 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-130x41.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 41 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-232x73.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 73 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-544x171.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 171 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-271x85.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 85 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-271x85.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 85 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-272x86.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 86 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-372x117.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 117 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-372x117.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 117 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-385x121.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 121 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-416x131.png [thumb_416_241-width] => 416 [thumb_416_241-height] => 131 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-448x141.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 141 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-896x282.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 282 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-574x181.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 181 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1-776x244.png [thumb_776_395-width] => 776 [thumb_776_395-height] => 244 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1.png [gform-image-choice-sm-width] => 300 [gform-image-choice-sm-height] => 94 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1.png [gform-image-choice-md-width] => 400 [gform-image-choice-md-height] => 126 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Sticky_Bar-1.png [gform-image-choice-lg-width] => 600 [gform-image-choice-lg-height] => 189 ) ) [1] => Array ( [ID] => 719905 [id] => 719905 [title] => Slideup_with_Gift_Selection.png [filename] => Slideup_with_Gift_Selection-1.png [filesize] => 86402 [url] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1.png [link] => https://www.nextafter.com/experiments/how-a-slideup-with-a-gift-array-selection-vs-a-stickybar-affects-monthly-donations-for-a-campaign/attachment/slideup_with_gift_selection-png-27/ [alt] => [author] => 0 [description] => [caption] => [name] => slideup_with_gift_selection-png-27 [status] => inherit [uploaded_to] => 719901 [date] => 2025-07-29 20:13:39 [modified] => 2025-07-29 20:13:39 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://www.nextafter.com/wp-includes/images/media/default.png [width] => 1424 [height] => 303 [sizes] => Array ( [thumbnail] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-300x64.png [medium-width] => 300 [medium-height] => 64 [medium_large] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-768x163.png [medium_large-width] => 640 [medium_large-height] => 136 [large] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-1024x218.png [large-width] => 640 [large-height] => 136 [1536x1536] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1.png [1536x1536-width] => 1424 [1536x1536-height] => 303 [2048x2048] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1.png [2048x2048-width] => 1424 [2048x2048-height] => 303 [tp-image-grid] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-700x700.png [tp-image-grid-width] => 700 [tp-image-grid-height] => 700 [post-thumbnail] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-150x150.png [post-thumbnail-width] => 150 [post-thumbnail-height] => 150 [admin] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-50x11.png [admin-width] => 50 [admin-height] => 11 [full] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1.png [full-width] => 1424 [full-height] => 303 [thumb_372] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-372x79.png [thumb_372-width] => 372 [thumb_372-height] => 79 [single_post_thumbnail] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-980x209.png [single_post_thumbnail-width] => 980 [single_post_thumbnail-height] => 209 [thumb_32_32] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-32x7.png [thumb_32_32-width] => 32 [thumb_32_32-height] => 7 [thumb_48_48] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-48x10.png [thumb_48_48-width] => 48 [thumb_48_48-height] => 10 [thumb_64_64] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-64x14.png [thumb_64_64-width] => 64 [thumb_64_64-height] => 14 [thumb_128_128] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-128x27.png [thumb_128_128-width] => 128 [thumb_128_128-height] => 27 [thumb_122_67] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-122x26.png [thumb_122_67-width] => 122 [thumb_122_67-height] => 26 [thumb_153_153] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-153x33.png [thumb_153_153-width] => 153 [thumb_153_153-height] => 33 [thumb_130_163] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-130x28.png [thumb_130_163-width] => 130 [thumb_130_163-height] => 28 [thumb_232_177] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-232x49.png [thumb_232_177-width] => 232 [thumb_232_177-height] => 49 [thumb_272_325] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-544x116.png [thumb_272_325-width] => 544 [thumb_272_325-height] => 116 [thumb_271_346] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-271x58.png [thumb_271_346-width] => 271 [thumb_271_346-height] => 58 [thumb_271_271] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-271x58.png [thumb_271_271-width] => 271 [thumb_271_271-height] => 58 [thumb_272_172] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-272x58.png [thumb_272_172-width] => 272 [thumb_272_172-height] => 58 [thumb_372_461] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-372x79.png [thumb_372_461-width] => 372 [thumb_372_461-height] => 79 [thumb_372_500] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-372x79.png [thumb_372_500-width] => 372 [thumb_372_500-height] => 79 [thumb_385_270] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-385x82.png [thumb_385_270-width] => 385 [thumb_385_270-height] => 82 [thumb_416_241] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-416x89.png [thumb_416_241-width] => 416 [thumb_416_241-height] => 89 [thumb_448_410] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-448x95.png [thumb_448_410-width] => 448 [thumb_448_410-height] => 95 [thumb_448_410_retina] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-896x191.png [thumb_448_410_retina-width] => 896 [thumb_448_410_retina-height] => 191 [thumb_574_382] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-574x122.png [thumb_574_382-width] => 574 [thumb_574_382-height] => 122 [thumb_776_395] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1-776x165.png [thumb_776_395-width] => 776 [thumb_776_395-height] => 165 [gform-image-choice-sm] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1.png [gform-image-choice-sm-width] => 300 [gform-image-choice-sm-height] => 64 [gform-image-choice-md] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1.png [gform-image-choice-md-width] => 400 [gform-image-choice-md-height] => 85 [gform-image-choice-lg] => https://www.nextafter.com/wp-content/uploads/Slideup_with_Gift_Selection-1.png [gform-image-choice-lg-width] => 600 [gform-image-choice-lg-height] => 128 ) ) )

Results

  Treatment Name Conv. Rate Relative Difference Confidence Average Gift
C: Sticky Bar 0.14% $81.76
T1: Slideup with Gift Selection 0.31% 122.7% 96.0% $43.08

This experiment has a required sample size of 5,938 in order to be valid. Since the experiment had a total sample size of 13,007, and the level of confidence is above 95% the experiment results are valid.

Flux Metrics Affected

The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:

    0% increase in traffic
× 122.7% increase in conversion rate
× 47.3% decrease in average gift
17.4% increase in revenue

Key Learnings

Key Learnings from the Experiment: 1. The addition of a slideup with a gift array selection significantly increased the Recurring Donation for All Traffic by 122.7% with a high level of confidence (96.0%). This indicates that the slideup with the gift array was more effective in encouraging donations compared to the sticky bar. Recommendations for Future Experimentation: 1. Consider the trade-off between increased donations and user engagement when implementing slideups with gift arrays. It may be beneficial to test different variations to find the optimal balance between the two. 2. Use the learnings from this experiment to inform future strategies for maximizing donations while maintaining user engagement. This could involve testing different placements, designs, or messaging to find the most effective approach. 3. Consider conducting follow-up experiments to further refine the approach and iterate on the findings from this experiment. This will help in continuously optimizing the donation process and improving overall performance. Overall, the key takeaway is to balance the trade-off between increasing donations and maintaining user engagement when implementing similar strategies in the future. The success of the slideup with gift array highlights the importance of reducing friction in the donation process, but it should be done in a way that complements overall website engagement.

Experiment Documented by NextAfter

Question about experiment #195385

If you have any questions about this experiment or would like additional details not discussed above, please feel free to contact them directly.