How adding a donor goal sticky bar to the donation page impacts donations
Experiment ID: #194131
NextAfter
Experiment Summary
Timeframe: 12/19/2024 - 12/28/2024
For this test we wanted to see if adding a sticky bar that contains a donor goal would increase the appeal to give as well as convey the message that we’re wanting to send to the users. By adding a sticky bar on the family donation page we found that it will increase conversions. Below is what we found for the SOHL audience
Research Question
We believe that adding a sticky bar to the sohl donation page for the CYE campagin will achieve a higher donor conversion rate because the sticky bar will reinforce the need as well as add exclusivity to the page.
Design
C: Control
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Results
| Treatment Name | Revenue per Visitor | Relative Difference | Confidence | Average Gift | |
|---|---|---|---|---|---|
| C: | Control | $74.72 | $319.09 | ||
| T1: | Variation 1 | $146.03 | 95.4% | 83.6% | $484.55 |
This experiment was validated using 3rd party testing tools. Based upon those calculations, a significant level of confidence was not met so these experiment results are not valid.
Key Learnings
The key learnings from this experiment are that adding a sticky bar containing a donor goal to the sohl donation page for the CYE campaign resulted in a significant increase in revenue for all traffic. However, the statistical level of confidence was below 95%, which means the results cannot be considered valid for future decision-making.
In future experimentation, it is important to ensure that the statistical level of confidence is at least 95% before drawing any conclusions or making decisions based on the results. It may be beneficial to conduct further tests or experiments to confirm the effectiveness of adding a sticky bar to the donation page. Additionally, it could be helpful to explore other strategies or elements that could potentially increase donor conversion rates.