How reinforcing the value proposition on a specific gift handle can impact overall revenue
Experiment ID: #21354
Billy Graham Evangelistic Association
Experiment Summary
Timeframe: 7/22/2020 - 8/13/2020
Billy Graham Evangelistic Association
Design
C: Control
T1: Highlighted Button
Results
| Treatment Name | Revenue per Visitor | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | Control | $1.71 | ||
| T1: | Highlighted Button | $1.82 | 6.4% | 75.5% |
This experiment was validated using 3rd party testing tools. Based upon those calculations, a significant level of confidence was not met so these experiment results are not valid.