How reinforcing the value proposition on a specific gift handle can impact overall revenue | NextAfter
Billy Graham Evangelistic Association

How reinforcing the value proposition on a specific gift handle can impact overall revenue

Experiment ID: #21354

Billy Graham Evangelistic Association

Experiment Summary

Timeframe: 7/22/2020 - 8/13/2020

Billy Graham Evangelistic Association

Design

C: Control
T1: Highlighted Button

Results

Treatment Name Revenue per Visitor Relative Difference Confidence
C: Control $1.71
T1: Highlighted Button $1.82 6.4% 75.5%

This experiment was validated using 3rd party testing tools. Based upon those calculations, a significant level of confidence was not met so these experiment results are not valid.


Experiment Documented by kevin.peters04@gmail.com

Question about experiment #6647

If you have any questions about this experiment or would like additional details not discussed above, please feel free to contact them directly.