Will a shorter, more direct email lead to more clicks? | NextAfter
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Will a shorter, more direct email lead to more clicks?

Experiment ID: #21354

NextAfter

Design

C: Control
T1: Treatment #1

Results

Treatment Name Click Rate Relative Difference Confidence
C: Control 3.6%
T1: Treatment #1 5.0% 39.9% 100.0%

This experiment has a required sample size of 1,539 in order to be valid. Since the experiment had a total sample size of 20,584, and the level of confidence is above 95% the experiment results are valid.

Flux Metrics Affected

The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:

    39.9% increase in traffic
× 0% increase in conversion rate
× 0% increase in average gift


Experiment Documented by Riley Landenberger
Riley Landenberger is Marketing Manager at NextAfter.

Question about experiment #6638

If you have any questions about this experiment or would like additional details not discussed above, please feel free to contact them directly.