Will a shorter, more direct email lead to more clicks?
Experiment ID: #21354
NextAfter
Design
C: Control
T1: Treatment #1
Results
| Treatment Name | Click Rate | Relative Difference | Confidence | |
|---|---|---|---|---|
| C: | Control | 3.6% | ||
| T1: | Treatment #1 | 5.0% | 39.9% | 100.0% |
This experiment has a required sample size of 1,539 in order to be valid. Since the experiment had a total sample size of 20,584, and the level of confidence is above 95% the experiment results are valid.
Flux Metrics Affected
The Flux Metrics analyze the three primary metrics that affect revenue (traffic, conversion rate, and average gift). This experiment produced the following results:
39.9% increase in traffic
× 0% increase in conversion rate
× 0% increase in average gift