Focus on the Family
Will adding a sticky bar to the top of a donation page reinforce the need for users to give?
Experiment ID: #194119
Focus on the Family
Experiment Summary
Timeframe: 12/19/2024 - 12/28/2024
For this test we wanted to see if adding a sticky bar to the campaign donation page that contains donor goal language would increase the donor conversion rate on the page. Below is what we found.
Research Question
We believe that adding in a sticky bar that has specific donor goal language for the monthly family campaign giving page will achieve a higher donor conversion rate because the sticky bar will reinforce the need as well as add exclusivity to the page.
Design
C: Control
Array
(
[0] => Array
(
[ID] => 69428
[id] => 69428
[title] => Control.png
[filename] => Control-174.png
[filesize] => 342864
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174.png
[link] => https://www.nextafter.com/experiments/will-adding-a-sticky-bar-to-the-top-of-a-donation-page-reinforce-the-need-for-users-to-give/attachment/control-png-9659/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => control-png-9659
[status] => inherit
[uploaded_to] => 69426
[date] => 2025-01-16 15:28:51
[modified] => 2025-01-16 15:28:51
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1505
[height] => 551
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-300x110.png
[medium-width] => 300
[medium-height] => 110
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-768x281.png
[medium_large-width] => 640
[medium_large-height] => 234
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-1024x375.png
[large-width] => 640
[large-height] => 234
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174.png
[1536x1536-width] => 1505
[1536x1536-height] => 551
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174.png
[2048x2048-width] => 1505
[2048x2048-height] => 551
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-50x18.png
[admin-width] => 50
[admin-height] => 18
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174.png
[full-width] => 1505
[full-height] => 551
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-372x136.png
[thumb_372-width] => 372
[thumb_372-height] => 136
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-980x359.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 359
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-32x12.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 12
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-48x18.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 18
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-64x23.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 23
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-128x47.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 47
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-122x45.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 45
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-153x56.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 56
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-130x48.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 48
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-232x85.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 85
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-544x199.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 199
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-271x99.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 99
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-271x99.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 99
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-272x100.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 100
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-372x136.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 136
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-372x136.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 136
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-385x141.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 141
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-416x152.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 152
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-448x164.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 164
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-896x328.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 328
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-574x210.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 210
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-776x284.png
[thumb_776_395-width] => 776
[thumb_776_395-height] => 284
) ) [1] => Array
(
[ID] => 69429
[id] => 69429
[title] => Variation_1.png
[filename] => Variation_1-2.png
[filesize] => 379701
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2.png
[link] => https://www.nextafter.com/experiments/will-adding-a-sticky-bar-to-the-top-of-a-donation-page-reinforce-the-need-for-users-to-give/attachment/variation_1-png-423/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => variation_1-png-423
[status] => inherit
[uploaded_to] => 69426
[date] => 2025-01-16 15:28:59
[modified] => 2025-01-16 15:28:59
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1518
[height] => 647
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-300x128.png
[medium-width] => 300
[medium-height] => 128
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-768x327.png
[medium_large-width] => 640
[medium_large-height] => 273
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-1024x436.png
[large-width] => 640
[large-height] => 273
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2.png
[1536x1536-width] => 1518
[1536x1536-height] => 647
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2.png
[2048x2048-width] => 1518
[2048x2048-height] => 647
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-50x21.png
[admin-width] => 50
[admin-height] => 21
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2.png
[full-width] => 1518
[full-height] => 647
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-372x159.png
[thumb_372-width] => 372
[thumb_372-height] => 159
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-980x418.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 418
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-32x14.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 14
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-48x20.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 20
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-64x27.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 27
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-128x55.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 55
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-122x52.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 52
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-153x65.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 65
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-130x55.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 55
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-232x99.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 99
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-544x232.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 232
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-271x116.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 116
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-271x116.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 116
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-272x116.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 116
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-372x159.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 159
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-372x159.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 159
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-385x164.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 164
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-416x177.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 177
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-448x191.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 191
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-896x382.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 382
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-574x245.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 245
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-776x331.png
[thumb_776_395-width] => 776
[thumb_776_395-height] => 331
) ) )
T1: Variation 1
Array
(
[0] => Array
(
[ID] => 69428
[id] => 69428
[title] => Control.png
[filename] => Control-174.png
[filesize] => 342864
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174.png
[link] => https://www.nextafter.com/experiments/will-adding-a-sticky-bar-to-the-top-of-a-donation-page-reinforce-the-need-for-users-to-give/attachment/control-png-9659/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => control-png-9659
[status] => inherit
[uploaded_to] => 69426
[date] => 2025-01-16 15:28:51
[modified] => 2025-01-16 15:28:51
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1505
[height] => 551
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-300x110.png
[medium-width] => 300
[medium-height] => 110
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-768x281.png
[medium_large-width] => 640
[medium_large-height] => 234
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-1024x375.png
[large-width] => 640
[large-height] => 234
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174.png
[1536x1536-width] => 1505
[1536x1536-height] => 551
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174.png
[2048x2048-width] => 1505
[2048x2048-height] => 551
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-50x18.png
[admin-width] => 50
[admin-height] => 18
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174.png
[full-width] => 1505
[full-height] => 551
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-372x136.png
[thumb_372-width] => 372
[thumb_372-height] => 136
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-980x359.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 359
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-32x12.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 12
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-48x18.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 18
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-64x23.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 23
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-128x47.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 47
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-122x45.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 45
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-153x56.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 56
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-130x48.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 48
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-232x85.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 85
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-544x199.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 199
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-271x99.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 99
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-271x99.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 99
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-272x100.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 100
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-372x136.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 136
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-372x136.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 136
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-385x141.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 141
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-416x152.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 152
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-448x164.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 164
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-896x328.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 328
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-574x210.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 210
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Control-174-776x284.png
[thumb_776_395-width] => 776
[thumb_776_395-height] => 284
) ) [1] => Array
(
[ID] => 69429
[id] => 69429
[title] => Variation_1.png
[filename] => Variation_1-2.png
[filesize] => 379701
[url] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2.png
[link] => https://www.nextafter.com/experiments/will-adding-a-sticky-bar-to-the-top-of-a-donation-page-reinforce-the-need-for-users-to-give/attachment/variation_1-png-423/
[alt] =>
[author] => 0
[description] =>
[caption] =>
[name] => variation_1-png-423
[status] => inherit
[uploaded_to] => 69426
[date] => 2025-01-16 15:28:59
[modified] => 2025-01-16 15:28:59
[menu_order] => 0
[mime_type] => image/png
[type] => image
[subtype] => png
[icon] => https://nextafter-1a91a.kxcdn.com/wp-includes/images/media/default.png
[width] => 1518
[height] => 647
[sizes] => Array
(
[thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-150x150.png
[thumbnail-width] => 150
[thumbnail-height] => 150
[medium] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-300x128.png
[medium-width] => 300
[medium-height] => 128
[medium_large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-768x327.png
[medium_large-width] => 640
[medium_large-height] => 273
[large] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-1024x436.png
[large-width] => 640
[large-height] => 273
[1536x1536] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2.png
[1536x1536-width] => 1518
[1536x1536-height] => 647
[2048x2048] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2.png
[2048x2048-width] => 1518
[2048x2048-height] => 647
[ab-block-post-grid-landscape] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-600x400.png
[ab-block-post-grid-landscape-width] => 600
[ab-block-post-grid-landscape-height] => 400
[ab-block-post-grid-square] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-600x600.png
[ab-block-post-grid-square-width] => 600
[ab-block-post-grid-square-height] => 600
[tp-image-grid] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-700x700.png
[tp-image-grid-width] => 700
[tp-image-grid-height] => 700
[post-thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-150x150.png
[post-thumbnail-width] => 150
[post-thumbnail-height] => 150
[admin] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-50x21.png
[admin-width] => 50
[admin-height] => 21
[full] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2.png
[full-width] => 1518
[full-height] => 647
[thumb_372] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-372x159.png
[thumb_372-width] => 372
[thumb_372-height] => 159
[single_post_thumbnail] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-980x418.png
[single_post_thumbnail-width] => 980
[single_post_thumbnail-height] => 418
[thumb_32_32] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-32x14.png
[thumb_32_32-width] => 32
[thumb_32_32-height] => 14
[thumb_48_48] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-48x20.png
[thumb_48_48-width] => 48
[thumb_48_48-height] => 20
[thumb_64_64] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-64x27.png
[thumb_64_64-width] => 64
[thumb_64_64-height] => 27
[thumb_128_128] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-128x55.png
[thumb_128_128-width] => 128
[thumb_128_128-height] => 55
[thumb_122_67] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-122x52.png
[thumb_122_67-width] => 122
[thumb_122_67-height] => 52
[thumb_153_153] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-153x65.png
[thumb_153_153-width] => 153
[thumb_153_153-height] => 65
[thumb_130_163] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-130x55.png
[thumb_130_163-width] => 130
[thumb_130_163-height] => 55
[thumb_232_177] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-232x99.png
[thumb_232_177-width] => 232
[thumb_232_177-height] => 99
[thumb_272_325] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-544x232.png
[thumb_272_325-width] => 544
[thumb_272_325-height] => 232
[thumb_271_346] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-271x116.png
[thumb_271_346-width] => 271
[thumb_271_346-height] => 116
[thumb_271_271] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-271x116.png
[thumb_271_271-width] => 271
[thumb_271_271-height] => 116
[thumb_272_172] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-272x116.png
[thumb_272_172-width] => 272
[thumb_272_172-height] => 116
[thumb_372_461] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-372x159.png
[thumb_372_461-width] => 372
[thumb_372_461-height] => 159
[thumb_372_500] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-372x159.png
[thumb_372_500-width] => 372
[thumb_372_500-height] => 159
[thumb_385_270] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-385x164.png
[thumb_385_270-width] => 385
[thumb_385_270-height] => 164
[thumb_416_241] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-416x177.png
[thumb_416_241-width] => 416
[thumb_416_241-height] => 177
[thumb_448_410] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-448x191.png
[thumb_448_410-width] => 448
[thumb_448_410-height] => 191
[thumb_448_410_retina] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-896x382.png
[thumb_448_410_retina-width] => 896
[thumb_448_410_retina-height] => 382
[thumb_574_382] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-574x245.png
[thumb_574_382-width] => 574
[thumb_574_382-height] => 245
[thumb_776_395] => https://nextafter-1a91a.kxcdn.com/wp-content/uploads/Variation_1-2-776x331.png
[thumb_776_395-width] => 776
[thumb_776_395-height] => 331
) ) )
Results
| Treatment Name | Revenue per Visitor | Relative Difference | Confidence | Average Gift |
---|
C: | Control | $0.83 | | | $23.33 |
T1: | Variation 1 | $4.14 | 397.1% | 91.0% | $43.50 |
This experiment was validated using 3rd party testing tools. Based upon those calculations, a significant
level of confidence
was not met so these experiment results are not valid.
Key Learnings
The key learnings from this experiment are:
1. Adding a sticky bar with specific donor goal language to the monthly family campaign donation page resulted in a significant increase in Revenue for All Traffic by 397.1% with a 91.0% level of confidence.
2. There was also a 48% increase in Transactions – One-Time with a 96% level of confidence.
3. While the results were positive, the statistical confidence level of 91.0% for Revenue for All Traffic falls slightly below the generally accepted threshold of 95% for validity.
4. Further testing is recommended to confirm the effectiveness of the sticky bar in increasing donor conversion rates.
5. Future experimentation should focus on refining the donor goal language in the sticky bar, testing different designs or placements, and running the experiment for a longer duration to ensure reliable results.
6. It is important to continue testing and refining strategies to optimize donor conversion rates and maximize fundraising efforts for the nonprofit “Focus on the Family”.