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Experiments Round 2
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Sort by:
Most recent
Highest Lift
-50.5% drop
How Facebook’s optimization event impacts donor conversion rate
June 9, 2021
Element tested: Advertising conversion event Facebook iOS14
View the experiment
-50.5
1623255100
Approaching Validity
How simplifying “Dear Reader” ads on news articles impacted donor conversion rate
June 9, 2021
Element tested: Advertising body copy call to action Copywriting dear reader design donation page Donation Pages simplified
View the experiment
390.8
1623255317
238.0% lift
How a reintroducing clickable looking text in an ad impacted donor conversion rate
June 9, 2021
Element tested: Advertising call to action design layout
View the experiment
238.0
1623255458
64.4% lift
How simplifying your ad impacts donor conversion rate
June 9, 2021
Element tested: Advertising call to action design simplified Value Proposition
View the experiment
64.4
1623254746
-60.0% drop
How communal language impacted donation page visitors at year-end
June 21, 2021
Element tested: Advertising Communal Language Sticky Bar
View the experiment
-60.0
1624290443
29.2% lift
How adding communal language on a sticky bar impacted website clicks
June 21, 2021
Element tested: Advertising Communal Language Sticky Bar
View the experiment
29.2
1624290473
134.2% lift
How clarifying the value proposition affects clickthrough rate
June 22, 2021
Element tested: Advertising body copy Value Proposition
View the experiment
134.2
1624369369
Not Valid
How a copy-heavy popup ad affects email acquisition
June 14, 2021
Element tested: Advertising body copy display ads Key Metrics | Conversion Rate pop-up Value Proposition
View the experiment
-1000000.0
1623681050
Not Valid
How a different value proposition affects email acquisition on a homepage ad
August 9, 2021
Element tested: Advertising body copy headline Key Metrics | Revenue landing page Revenue
View the experiment
50.6
1628523284
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