Email Fundraising - Digital Fundraising Research Library | NextAfter
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Email Fundraising

View experiments designed to increase revenue from email fundraising campaigns.
Not Valid

How more personal phrasing in a reply email impacts opens

November 8, 2020 Element tested: Email Fundraising Email Fundraising | Subject Line
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-1000000.0
Not Valid

How more personal phrasing in a reply email impacts opens

November 8, 2020 Element tested: Email Fundraising Email Fundraising | Subject Line
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-1000000.0
11.8% lift

How we can validate the impact in changing the sender

October 28, 2020 Element tested: Email Fundraising Email Fundraising | Subject Line
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11.8
76.2% lift

How posing questions in your email impacts clickthrough rate

September 22, 2020 Element tested: Email Fundraising Email Fundraising | Call-to-Action
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76.2
39.9% lift

Will a shorter, more direct email lead to more clicks?

September 22, 2020 Element tested: Email Fundraising Email Fundraising | Call-to-Action Email Fundraising | Copy
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39.9
39.9% lift

Will a shorter, more direct email lead to more clicks?

September 22, 2020 Element tested: Email Fundraising Email Fundraising | Call-to-Action Email Fundraising | Copy
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39.9
38.3% lift

How a problem solution framework affects email clickthrough rate

September 22, 2020 Element tested: Email Fundraising Email Fundraising | Call-to-Action Email Fundraising | Copy
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38.3
41.9% lift

How a more human subject line affects conversion rates

September 22, 2020 Element tested: Email Fundraising Email Fundraising | Subject Line Key Metrics | Conversion Rate
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41.9
30.5% lift

How soliciting from a cultivation personality to a list they are not cultivating impacted donor conversion rate during a matching gift campaign

September 22, 2020 Element tested: Email Fundraising Email Fundraising | Sender Key Metrics | Conversion Rate
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30.5