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Experiments Round 2
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Sort by:
Most recent
Highest Lift
77.6% lift
How a raw link in an email affects donor conversion.
August 9, 2021
Element tested: Email Fundraising raw links
View the experiment
77.6
1628521578
54.5% lift
How a radical redesign with simplified copy impacted a housefile digital appeal
August 16, 2021
Element tested: body copy Email Fundraising subject line
View the experiment
54.5
1629122285
246.1% lift
How direct donation asks in an email impact performance
September 2, 2021
Element tested: Email Fundraising
View the experiment
246.1
1630617549
Approaching Validity
How asking for less impacted revenue per donor
December 3, 2021
Element tested: downgrade Email Fundraising
View the experiment
129.2
1638566414
106.2% lift
How using value prop language in an email impacted click-through and donation conversion rates for Pathway to Victory
August 15, 2022
Element tested: click through rate donor conversion Email Fundraising Value Proposition
View the experiment
106.2
1660585827
Not Valid
How creating intrigue in an email promoting new research impacted email signup rates
September 26, 2022
Element tested: body copy cultivation Email Fundraising Key Metrics | Conversion Rate
View the experiment
-7.6
1664215119
142.7% lift
How a lesser ask impacts revenue
September 26, 2022
Element tested: body copy Email Fundraising Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
View the experiment
142.7
1664214564
920.0% lift
How an offer-focused welcome series impacts donor conversion rate
October 31, 2022
Element tested: donor conversion Email Fundraising
View the experiment
920.0
1667230276
73.1% lift
How using a faux forward on a high urgency campaign impacts donor conversion rates
December 7, 2022
Element tested: donor conversion Email Fundraising high urgency
View the experiment
73.1
1670434362
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