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Experiments Round 2
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Most recent
Highest Lift
Not Valid
How adding additional value proposition to navigation giving buttons impacts recurring donor conversion
February 26, 2024
Element tested: donor conversion Navigation Recurring Giving Value Proposition
View the experiment
67.0
1708965058
Not Valid
How an animation on the monthly giving option impacts conversions
May 8, 2023
Element tested: donor conversion Recurring Giving
View the experiment
7.2
1683557028
Not Valid
How adding a recurring giving pop up during the giving process impacts monthly gifts
May 22, 2023
Element tested: donor conversion monthly donor pop-up Recurring Giving
View the experiment
27.6
1684767378
Not Valid
How a Monthly Callout in the Gift Array Impacts Recurring Giving
June 19, 2023
Element tested: donor conversion gift array Recurring Giving
View the experiment
-3.9
1687186931
-20.9% drop
How a donation interruptor including a monthly upgrade ask affects recurring donation rates for previous donors
June 30, 2023
Element tested: Donation Pages | Design donor conversion monthly donor Recurring Giving
View the experiment
-20.9
1688152690
100.0% lift
How adding a tab for recurring tribute giving affects donor conversion
June 26, 2023
Element tested: Donation Pages | Form donor conversion Recurring Giving
View the experiment
100.0
1687786136
169.3% lift
How including a photo of a premium impacted recurring gift conversion
July 17, 2023
Element tested: Donation Pages | Design Recurring Giving
View the experiment
169.3
1689604827
Not Valid
How does referencing a recurring donor’s status in email copy impact additional giving?
July 17, 2023
Element tested: donor conversion Email Acquisition | Copy Recurring Giving
View the experiment
20.0
1689601221
Not Valid
How a recurring tab impacted conversions
February 9, 2024
Element tested: donor conversion Recurring Giving
View the experiment
-15.1
1707516151
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