Recurring Giving - Digital Fundraising Research Library | NextAfter
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Recurring Giving
View experiments designed to acquire and upgrade more recurring donors.
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Slavic Gospel Association
e3 Partners
Belmont Abbey College
National Center on Sexual Exploitation
Save the Children
Alley Cat Allies
Alliance Defending Freedom
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Bill of Rights Institute
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Boys Town
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Canadian Taxpayers Federation
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Competitive Enterprise Institute
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Federation for American Immigration Reform
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Food for the Poor
George W. Bush Presidential Center
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Good of All
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Hoover Institution
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Illinois Policy Institute
Jerusalem Prayer Team
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National Breast Cancer Foundation
NextAfter
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Ronald Reagan Presidential Foundation & Institute
Run for Water
Senator John Cornyn
Stanford Graduate School of Business
Susan B. Anthony List
Teen Mania
Texas Public Policy Foundation
Texas State Historical Association
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The Heritage Foundation
The Missionary Oblates of Mary Immaculate
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Advertising
Donation Pages
Donation Pages | Copy
Donation Pages | Design
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Donation Pages | Headline
Email Acquisition
Email Acquisition | Copy
Email Acquisition | Design
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Email Fundraising
Email Fundraising | Call-to-Action
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Key Metrics | Web Traffic
Recurring Giving
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Highest Lift
Not Valid
How the minimum gift amount asked on a recurring pop-up impacts overall revenue
October 31, 2020
Element tested: Donation Pages Donation Pages | Form Key Metrics | Revenue Recurring Giving
View the experiment
-1000000.0
Not Valid
How a pledge at the end of an article impacts recurring donor conversion rate
September 22, 2020
Element tested: Advertising Key Metrics | Conversion Rate Recurring Giving
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0.0
Not Valid
How a recurring gift pop-up presented at the time of a donation being processed impacts conversion
September 3, 2020
Element tested: Donation Pages Donation Pages | Form Recurring Giving
View the experiment
-1000000.0
-40.8% drop
How “cost reduction” value proposition affects recurring donor conversion
September 3, 2020
Element tested: Recurring Giving
View the experiment
-40.8
27.2% lift
How communicating the impact of a specific gift amount impacts conversion on a recurring gift pop-up
September 3, 2020
Element tested: Donation Pages Donation Pages | Copy Donation Pages | Headline Recurring Giving
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27.2
-49.3% drop
Determining the “price elasticity” of a recurring gift ask amount
September 3, 2020
Element tested: Donation Pages Donation Pages | Copy Recurring Giving
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-49.3
31.8% lift
How the amount you ask for impacts recurring donor conversion and overall revenue during year-end
September 3, 2020
Element tested: Key Metrics | Revenue Recurring Giving
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31.8
Not Valid
How addressing a person’s fear to become a recurring donor impacts conversion.
September 3, 2020
Element tested: Recurring Giving
View the experiment
-1000000.0
24.3% lift
How rolling out a recurring gift pop-out on all donation pages impacts donor conversion.
September 3, 2020
Element tested: Donation Pages Donation Pages | Copy Donation Pages | Form Recurring Giving
View the experiment
24.3
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