Recurring Giving - Digital Fundraising Research Library | NextAfter
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Recurring Giving
View experiments designed to acquire and upgrade more recurring donors.
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Slavic Gospel Association
e3 Partners
Belmont Abbey College
National Center on Sexual Exploitation
Save the Children
Alley Cat Allies
Alliance Defending Freedom
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Bill of Rights Institute
Billy Graham Evangelistic Association
Boys Town
Buckner International
Canadian Taxpayers Federation
Care Net
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Colson Center
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Competitive Enterprise Institute
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Dallas Theological Seminary
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Federation for American Immigration Reform
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Food for the Poor
George W. Bush Presidential Center
Global Volunteer Network
Good of All
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Hoover Institution
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Illinois Policy Institute
Jerusalem Prayer Team
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Museum of the Bible
National Breast Cancer Foundation
NextAfter
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Ronald Reagan Presidential Foundation & Institute
Run for Water
Senator John Cornyn
Stanford Graduate School of Business
Susan B. Anthony List
Teen Mania
Texas Public Policy Foundation
Texas State Historical Association
The Fund for American Studies
The Heritage Foundation
The Missionary Oblates of Mary Immaculate
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Advertising
Donation Pages
Donation Pages | Copy
Donation Pages | Design
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Donation Pages | Headline
Email Acquisition
Email Acquisition | Copy
Email Acquisition | Design
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Email Fundraising
Email Fundraising | Call-to-Action
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Key Metrics | Web Traffic
Recurring Giving
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Highest Lift
Not Valid
How the minimum gift amount asked on a recurring pop-up impacts overall revenue
October 31, 2020
Element tested: Donation Pages Donation Pages | Form Key Metrics | Revenue Recurring Giving
View the experiment
-1000000.0
Not Valid
How a pledge at the end of an article impacts recurring donor conversion rate
September 22, 2020
Element tested: Advertising Key Metrics | Conversion Rate Recurring Giving
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0.0
Not Valid
How a recurring gift pop-up presented at the time of a donation being processed impacts conversion
September 3, 2020
Element tested: Donation Pages Donation Pages | Form Recurring Giving
View the experiment
-1000000.0
-40.8% drop
How “cost reduction” value proposition affects recurring donor conversion
September 3, 2020
Element tested: Recurring Giving
View the experiment
-40.8
27.2% lift
How communicating the impact of a specific gift amount impacts conversion on a recurring gift pop-up
September 3, 2020
Element tested: Donation Pages Donation Pages | Copy Donation Pages | Headline Recurring Giving
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27.2
-49.3% drop
Determining the “price elasticity” of a recurring gift ask amount
September 3, 2020
Element tested: Donation Pages Donation Pages | Copy Recurring Giving
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-49.3
31.8% lift
How the amount you ask for impacts recurring donor conversion and overall revenue during year-end
September 3, 2020
Element tested: Key Metrics | Revenue Recurring Giving
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31.8
Not Valid
How addressing a person’s fear to become a recurring donor impacts conversion.
September 3, 2020
Element tested: Recurring Giving
View the experiment
-1000000.0
24.3% lift
How rolling out a recurring gift pop-out on all donation pages impacts donor conversion.
September 3, 2020
Element tested: Donation Pages Donation Pages | Copy Donation Pages | Form Recurring Giving
View the experiment
24.3
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