Services
Research
Learn
About
let us help
Recurring Giving
View experiments designed to acquire and upgrade more recurring donors.
Filter by type
Save the Children
Alley Cat Allies
Alliance Defending Freedom
Americans for Prosperity
Back to the Bible
Bill of Rights Institute
Billy Graham Evangelistic Association
Boys Town
Buckner International
Canadian Taxpayers Federation
Care Net
CaringBridge
Colson Center
Compassion International
Competitive Enterprise Institute
CRISTA Ministries
Dallas Theological Seminary
Emails
Every Home for Christ
FamilyLife
Federation for American Immigration Reform
First United
Focus on the Family
Food for the Poor
George W. Bush Presidential Center
Global Volunteer Network
Good of All
Harvest Ministries
Heartlight Ministries
Heritage Action for America
Hoover Institution
Human Coalition
Human Liberty
iDonate
Illinois Policy Institute
Jerusalem Prayer Team
Jewish Voice Ministries
Jews for Jesus
KCBI
KUOW
Leadership Institute
LifeSite
Marriage Today
Media Research Center
Moody Radio
Museum of the Bible
National Breast Cancer Foundation
NextAfter
Pregnancy Decision Line
Ronald Reagan Presidential Foundation & Institute
Run for Water
Senator John Cornyn
Stanford Graduate School of Business
Susan B. Anthony List
Teen Mania
Texas Public Policy Foundation
Texas State Historical Association
The Fund for American Studies
The Heritage Foundation
The Missionary Oblates of Mary Immaculate
FIlter by topic
Advertising
Donation Pages
Donation Pages | Copy
Donation Pages | Design
Donation Pages | Form
Donation Pages | Headline
Email Acquisition
Email Acquisition | Copy
Email Acquisition | Design
Email Acquisition | Form
Email Acquisition | Headline
Email Fundraising
Email Fundraising | Call-to-Action
Email Fundraising | Copy
Email Fundraising | Design
Email Fundraising | Sender
Email Fundraising | Subject Line
Engagement
Key Metrics | Average Gift Size
Key Metrics | Conversion Rate
Key Metrics | Revenue
Key Metrics | Web Traffic
Recurring Giving
Sort by:
Most Recent
Highest Lift
Not Valid
How the minimum gift amount asked on a recurring pop-up impacts overall revenue
October 31, 2020
Element tested: Donation Pages Donation Pages | Form Key Metrics | Revenue Recurring Giving
View the experiment
-1000000.0
-49.3% drop
Determining the “price elasticity” of a recurring gift ask amount
September 3, 2020
Element tested: Donation Pages Donation Pages | Copy Recurring Giving
View the experiment
-49.3
31.8% lift
How the amount you ask for impacts recurring donor conversion and overall revenue during year-end
September 3, 2020
Element tested: Key Metrics | Revenue Recurring Giving
View the experiment
31.8
24.3% lift
How rolling out a recurring gift pop-out on all donation pages impacts donor conversion.
September 3, 2020
Element tested: Donation Pages Donation Pages | Copy Donation Pages | Form Recurring Giving
View the experiment
24.3
64.2% lift
How presenting the opportunity to make a recurring gift at the moment of a person’s one-time gift transaction affects recurring gift conversion.
September 3, 2020
Element tested: Recurring Giving
View the experiment
64.2
-43.4% drop
How optimizing for Subscriptions on Facebook impacts recurring donor acquisition
June 22, 2020
Element tested: Advertising Recurring Giving
View the experiment
-43.4
-43.4% drop
How optimizing for Subscriptions on Facebook impacts recurring donor acquisition
June 22, 2020
Element tested: Advertising Recurring Giving
View the experiment
-43.4
-16.1% drop
How reinforcing the recurring gift option may have impacted single gift donor conversion
May 7, 2020
Element tested: Donation Pages Donation Pages | Form Recurring Giving
View the experiment
-16.1
Not Valid
How using quantified social proof impacts someones interest in making a recurring gift
March 20, 2020
Element tested: Advertising Recurring Giving
View the experiment
-1000000.0
Page 1 of 2
1
2
