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Experiments Round 2
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Most recent
Highest Lift
Approaching Validity
How positioning match oriented language impacted recurring gifts
May 8, 2023
Element tested: Donation Pages | Copy Recurring Giving
View the experiment
-26.5
1683556948
Not Valid
How do the perceived benefits associated with becoming a recurring donor impact click-through rate?
March 4, 2024
Element tested: click through rate donor conversion Email Fundraising | Copy Recurring Giving
View the experiment
7.4
1709521303
159.7% lift
How do the perceived benefits associated with becoming a recurring donor impact donor conversion rate?
March 4, 2024
Element tested: donor conversion Email Fundraising | Copy Recurring Giving
View the experiment
159.7
1709521154
Not Valid
How do the perceived benefits of a premium affect recurring donor conversion?
March 8, 2024
Element tested: donor conversion Email Fundraising | Copy Recurring Giving
View the experiment
-44.1
1709938223
Approaching Validity
How yes/no “autonomy” language on a recurring ask pop-up impacts recurring conversion rate
March 8, 2024
Element tested: donor conversion pop-up Recurring Giving
View the experiment
126.1
1709913783
365.2% lift
How using monthly giving language and defaulting to the recurring tab in the donation form affects recurring donor conversion
April 15, 2024
Element tested: Donation Pages | Form donor conversion Recurring Giving
View the experiment
365.2
1713187349
Not Valid
How a Monthly Pop-Up on a Main Donation Page Impacts Donor Conversion
April 1, 2024
Element tested: Donation Pages | Design donor conversion pop-up Recurring Giving
View the experiment
-25.0
1711980036
Not Valid
How a tabbed donation form impacted monthly gifts
April 4, 2024
Element tested: Donation Pages | Form Recurring Giving
View the experiment
50.3
1712260529
Not Valid
Will Adding a Give Monthly Option to the Site Navigation Help with Monthly Donor Conversion During Calendar Year End?
April 22, 2024
Element tested: donor conversion high urgency Navigation Recurring Giving
View the experiment
-34.9
1713795840
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