Grow Your Online Donations With This

Facebook Ad Template

A digital download and PDF designed to help you acquire new donors online

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2022 NextAfter. All Rights Reserved.   

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As a fundraiser, your job is to connect with prospective and existing donors to introduce your cause, discuss projects, and show those donors how their charitable donations will advance your mission and impact lives.

But large corporate advertisers and even other charities are actively competing with your organization for your prospective donor’s attention.

You need a competitive advantage so that you can grow your online donations and get the best return on your investment in Facebook Advertising.

That’s why we’ve created our downloadable PDF guide called “Facebook Ad Template” — and we’re giving it away for free today to fundraisers like you that need help.


When you get your free copy of this resource, you’ll learn answers to questions like:

  • How long should my ad copy be?
  • Who should I be targeting?
  • What conversion event should I be using?
  • How important is it to maximize congruence between my ads and my landing page?
  • What kind of ad images work best?
  • And much, much more!

This guide is a simplified summary of 537 A/B experiments conducted by NextAfter’s research team that used scientific rigor and were statistically validated to increase results for organizations like yours.


Plus, when you download this template, you’ll also get our “Landing Page Template,” our “Instant Donation Page Template,” and a brief guide on how to use these elements together to drive more online donations than ever before.

Don’t make the same mistakes that others make with their Facebook campaigns — get a head start and let their mistakes teach you a better starting point with your campaigns. Get your free guide today!

Get your FREE Facebook Ad Template Now

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media). 

So far I am just enjoying what you are doing and thank you for it."

Margaret Layne, Layne Consulting

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