19 Proven Ways to Optimize Your

Donation Page

Get the free donation page template with specific tips to increase revenue

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

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Your donation page is arguably the most important place on your website for donors. It is the primary place where a potential donor comes to consider giving.

But you can't assume that visitors to your donation page are already motivated to give. In fact, with industry average conversion rate of 21%, your donation page is likely failing 79% of visitors.

Where should we send your  free donation page  template?

What fundraisers say about NextAfter resources:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

You can increase donations from your donation page by applying the tactics in this free template. Let us know where to send the template using the form below.

How can you improve your donation page results?

This free donation page template will help you increase revenue from your primary donation page by:

  • Helping your donor fully understand why their donation is important
  • Reducing friction to make giving easy and simple
  • Addressing donor's concerns with key design elements
  • Reinforcing the value of donating each step of the way

Every idea in this template is backed by first-hand a/b testing so that you know you're implementing strategies that have been proven to increase donations.

"I loved that every concept you discussed was based in a study." – Heather Gracie, Creative Science 

"Lots of great data with practical applications for improving donation pages." – Ardie Coolidge, Director of Marketing

What others have said about the donation page template...