About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2024 NextAfter. All Rights Reserved.   

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Dear Nonprofit Professional,

Your donation page is critical to the success of your online fundraising. 

If your donation page fails to convert, then all of your online fundraising efforts may be going to waste.

But with an industry average conversion rate of just 21%, how can you design a donation page that stands out from the noise and earns more donations?

Based on our findings from 7,000+ fundraising a/b tests, this donation page template will help optimize your donation page to earn as many donations as possible.

So that you can skip the guesswork and get back to creating the impact you got into this work to create!

  • 8 layout tactics for frictionless giving
  • 9 form field tactics to boost your revenue
  • 6 messaging tactics your donors can’t ignore
  • Plus 6 BONUS tactics to test for yourself

But you can't assume that visitors to your donation page are already motivated to give. In fact, 

Get your FREE Donation Page Template Now

What fundraisers say about NextAfter resources:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

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FINALLY, a donation page template based on data, not guesswork

This free donation page template will help you increase revenue from your primary donation page by:

  • Helping your donor fully understand why their donation is important
  • Using key design elements to reduce friction and lower bounce rates
  • Reinforcing the value of the gift at each step of the donation process
  • Building a sense of donor autonomy and affinity to create emotional value

Every idea in this template is backed by statistically valid a/b testing so that you know you're implementing strategies that have been proven to increase donations.

Use this Free Donation Page Template to ...  

Optimize Your Donation Page and Earn More Donors, No Matter Which Platform You Use

Updated for 2024: Containing the newest findings from our library of 7,000+ fundraising a/b tests, this template will show you exactly how to optimize your donation page with the latest tactics that work to earn more donations in 2024.

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter (be it in person or with materials or digitally or in traditional or social media). 

So far I am just enjoying what you are doing and thank you for it."

– Margaret Layne, Layne Consulting

What fundraisers say about NextAfter's resources...

 fundraisers have downloaded and trust NextAfter's free resources.

237,192

 fundraisers have downloaded and trust NextAfter's free resources.

237,192