About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

© 2020 NextAfter. All Rights Reserved.   

5810 Tennyson Parkway, Suite 102,  Plano, TX 75024 


Get Certified in A/B Testing & Optimization

The most innovative nonprofits, marketers, and fundraisers do not rely on best practices to dictate how their emails look, what to say on their donation pages, or how to design their advertising. 

Instead, these innovators are relying on a scientific methodology to figure out what works and what doesn't to improve key marketing metrics, reach fundraising goals, and grow online revenue. 

A/B testing and optimization is the only methodology that will lead you to reliable learnings and significant growth over and over again. 

In this workshop, we're going to pull back the curtain and show exactly how you can run a/b tests on your own using tools that are readily available to you.

Register for the A/B Testing & Optimization Virtual Workshop

Get a certification in A/B Testing & Optimization when you attend the upcoming virtual workshop. Use the form below to register and reserve your spot.

A/B Testing & Optimization

Virtual Training & Certification Workshop

Join this one-day certification workshop where we are going to pull back the curtain and show exactly how you can run a/b tests on your own using tools that are readily available to you.

Date: August 26th, 2021

Time: 10am – 4pm CST

Location: We'll connect over Zoom. Connection details will be provided after you register.

After the virtual workshop, you will..

  • Know how to create a challenger to get a learning and a lift with A/B testing
  • Be able to create a valid A/B test for your website and in an email
  • Receive a NextAfter Institute  certification in A/B Testing & Optimization
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Previous workshop attendees have said they enjoyed...

"The interactive portions helped a lot to alleviate the typical brain fog that happens in online seminars." - Gary Higgs, Youth Unlimited Edmonton

"The entire course was enjoyable. Brady and Nathan did a fantastic job sharing relevant examples, answering all our questions and even having a chance to look at our campaigns and donation pages." - Lourdes Perez de Lara, Aunt Leah's Place

"I love that every concept you discussed was based in a study. It was helpful to contextualize everything." -  Heather Gracie, Creative Science

Workshop sessions include:

  • Creating a challenger to get a learning and a lift
  • How to set up an A/B test on your website and in an email
  • Making sure your A/B test is valid and where to run your first test

What makes these workshops unique is that every single idea you’ll hear has been tested and proven with major nonprofit organizations, and is backed up by data and research from our library of over 2,500 experiments.

By the end of the workshop, you’ll be equipped to set-up, validate, and run an A/B test on your website and in an email to gather information to optimize your online fundraising and grow your revenue. You’ll also receive a NextAfter Institute certification after completing the certification exam.